It Is A Neu Day, Says Chandrasekaran As Tata Group Launches Its Super App

Tata Neu app aims to be a one-stop destination for shopping, paying bills, and booking services such as flights and hotels

In a LinkedIn post, Tata Sons Chairman N Chandrasekaran has said that the aim of the platform is to make of the lives of Indian consumers simpler and easier. Image: AFP

New Delhi: Tata groups on Thursday launched its much awaited super app, TataNeu.

Finally, Tata Neu is now available for every users in India. Earlier, the app was available to download for free on Google Play and Apple App Store; however, its access was limited to Tata corporate members only.

From Thursday, every users can use the app. The users will need to provide their mobile number and the OTP to use it.

In a LinkedIn post, Tata Sons Chairman N Chandrasekaran has said that the aim of the platform is to make of the lives of Indian consumers simpler and easier. “The power of choice, a seamless experience, and loyalty will be at the centre of Tata Neu, delivering a powerful One Tata experience,” he said.

"It is a Neu day today! Tata Digital, the youngest member of the Tata family, brings you Tata Neu today," he wrote on LinkedIn. In the social media post, Chandrasekaran said Tata Neu combines the traditional consumer-first approach of the group with the modern ethos of technology.

“Tata Neu is an exciting platform that gathers all our brands into one powerful app. Combining our traditional consumer-first approach with the modern ethos of technology, it is an all-new way to discover the wonderful world of Tata,” said Chandrasekaran.

He also said, "as the Tata Neu app goes live today, it makes me proud to see so many of our trusted and loved brands Air Asia, BigBasket, Croma, IHCL, Qmin, Starbucks, Tata 1Mg, Tata CLiQ, Tata Play, Westside on the Tata Neu platform already, and Vistara, Air India, Titan, Tanishq, Tata Motors soon to join.”

Tata’s much anticipated Neu app aims to be a one-stop destination for shopping, paying bills, and booking services such as flights and hotels. In a way, the platform is similar to Paytm, which offers similar options as well.

According to Google Playstore, TataNeu app has already been downloaded over 500,000 times. Tata Digital, the digital arm of the Tata Group, had been working on launching this app for months.