247 Million Entrepreneurial Households In India Generates $ 8.8 Trillion Transactional Value: Study

The entrepreneurial households are expected to lead India's upcoming economic wave, with their core transaction value (CTV) projected to increase by 12.7 per cent annually

The report introduces a significant new metric, the core transaction value, revealing a vast market ripe for expansion yet currently undercapitalised

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India poses at least 247 million entrepreneurial households poised to propel the nation's forthcoming economic surge. These households are anticipated to generate an impressive transaction value of $ 8.8 trillion in the financial year 2022-23, underscoring their significant role in shaping India's economic landscape, according to a report by Enmasse, an international network of people and organisations and management consulting firm Praxis Global Alliance, reported the news agency IANS.

The entrepreneurial households are expected to lead India's upcoming economic wave, with their core transaction value (CTV) projected to increase by 12.7 per cent annually, reaching $95.2 trillion by FY43, states the report.

The report introduces a significant new metric, the core transaction value, revealing a vast market ripe for expansion yet currently undercapitalised. These entrepreneurial households are distinguished by diverse income streams, effectively transforming earnings and curated borrowings into a portfolio rich in high-priority goods, services, and business expenditures.

Jyotsna Krishnan, Managing Partner at Elevar Equity and Co-founder of Enmasse, emphasised that the investigation into core transaction value and the discovery of 247 million entrepreneurial households highlights a dynamic economic segment positioned for significant growth and transformation.

"The research into core transaction value and the identification of 247 million entrepreneurial households reveals a vibrant economic segment poised for transformative growth,” Krishnan said.

The report further demonstrated that brands targeting entrepreneurial households have exhibited appealing returns on capital employed (ROCE) in FY23, comparable to those of the Nifty50.

"The $8.8 trillion core transaction value we uncovered is not just a number; it's a testament to the untapped potential and vibrant economic activity of these households," said Madhur Singal, Managing Partner and CEO at Praxis Global Alliance.

Entrepreneurial households epitomise a culture of ingenuity and self-reliance, fostering economic dynamism and innovation across diverse sectors. It stands as a pillar of creativity, resourcefulness, and ambition, fueling economic growth and societal advancement.