Domestic Mobile Phone Maker Lava's Next Smartphone With Glass Back Launching For Under Rs 10K

Domestic handset maker Lava is set to launch the cheapest smartphone in the country with a glass back and a Unisoc processor.

Representative image. Courtesy: Getty

Domestic handset maker Lava is set to launch the cheapest smartphone in the country with a glass back and a Unisoc processor. This would be the mobile phone manufacturer's new launch after the launch of Lava Agni, the company's first 5G smartphone. The company is now gearing up to launch its next smartphone under Rs 10,000 in this month, the media has reported.

The device will be the cheapest handset with a glass back, says a report by 91Mobiles. The upcoming budget smartphone from the domestic handset maker will come with 4G LTE. In terms of imaging, the device will sport a triple camera setup on the back, the report added.

The IPO-bound domestic mobile devices firm is also gearing up to intensify competition in the sub-Rs 10,000 segment with focus on new designs and service at doorsteps, said a recent report by news agency PTI.

"We came up with the concept of customer relationship manager for Agni series phones -- Agni Mitra -- where customers were allotted a dedicated person to handle any issue that they may face in their smartphones. We are now going to extend the same concept for our upcoming Blaze series. We are planning to start it with 2,000 personnel across India," Lava International President and Business Head Sunil Raina was quoted as saying by the news agency.

He said that the company wants to do away with the concept of a service centre, where a customer buys a phone from a shop and then has to run and queue up for service at any repair centre.