India-Assembled iPhone 15 Models Being Sold For The First Time On Launch Day

The new iPhone line, comprising the iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max hit the stores today in India and globally.

The price of the iPhone 15 Pro starts at Rs 1,34,900 in India.

Source : Apple

In a first, India-assembled vanilla iPhone 15 and 15 Plus started retailing in the country on Friday (September 22) on the day of launch. India-made devices have also been made available in other parts of the world, reports say. Apple is said to have shifted 7 per cent of iPhone assembling in India. The new iPhone 15 and iPhone 15 Plus devices are being manufactured by Apple's contract manufacturer Foxconn's production unit near southern Indian Chennai. 

The new iPhone line, comprising the iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max hit the stores today in India and globally and were unveiled at Apple's "Wonderlust" event on September 12. The series was made available for pre-orders last Friday. Notably, the iPhone 15 Pro Max is witnessing more demand than its predecessor, the iPhone 14 Pro Max, famed Apple analyst Ming-Chi Kuo of TF International Securities, a financial services group, has recently said. However, production issues continue to plague Apple. The tech giant needs to address production delays which may result in longer shipping times.

iPhone 15 Series To Hit 80 Million Shipments By Year-End 

Waiting time for the new Apple iPhone 15 Pro Max is “significantly” more than the 14 Pro Max, also due to the altered manufacturing schedule. Kuo also mentioned that the iPhone 15 series will hit a combined 80 million shipments by the end of 2023. Consumer demand for the two standard iPhone 15 models is roughly on par with last year's iPhone 14 and 14 Plus models.

iPhone 15 Series Pricing And Colours In India

The price of the iPhone 15 Pro starts at Rs 1,34,900 whereas iPhone 15 Pro Max starts at Rs 1,59,900 and the price of the iPhone 15 starts at Rs 79,900 for the 128GB variant while the iPhone 15 Plus, 128 GB model starts at Rs 89,900. The new iPhone models will be available in white titanium, blue titanium, black titanium, and natural titanium colourways in India. The vanilla iPhone 15 and iPhone 15 Plus will be available in blue, pink, yellow, green and black colours.

For the Pro models, Apple has done away with its iconic "mute button" in favour of a new "Action button" that can be customised to perform tasks such as quickly accessing the camera, or starting a voice recording. The iPhone 15 Pro has been launched with a 6.1-inch display but the Pro Max model has a much bigger 6.7-inch display. According to Misha Scepanovic, the director of optical engineering, the iPhone 15 Pro comes with an advanced 48MP main camera. The camera comes with a new coating to reduce lens flare.