'₹21 on Android, ₹107 on iPhone': Zepto’s Device-Based Pricing Sparks Social Media Debate
Zepto faces backlash after Bengaluru entrepreneur Vinita Singh exposes a price difference for the same product on Android and iPhone. The device-based pricing disparity sparks a social media debate.
The events of online market places or cab services showing different prices on different devices are not coming to a stop. And now in a new episode Bengaluru-based entrepreneur Vinita Singh has flagged Zepto for apparent discriminatory pricing on its platform, charging Android and iOS users differently for the same product. Singh, co-founder of Horse Power, shared screenshots on LinkedIn showing a stark price disparity for 500 grams of capsicum.
She shared two screenshots in which the first screenshot was taken on an Android phone, displaying the item priced at ₹21. On the other hand, the same product cost ₹107 on an iPhone, despite the screenshots being taken simultaneously and at the same location.
Check Out the Viral Post
“Same capsicum, same vendor, same location and same time. On Zepto. On android price- Rs 21 On iPhone price- Rs 107 What is Zepto engineers smoking lol,” Singh wrote, tagging the quick-commerce platform’s founders. The post quickly went viral, gaining traction across LinkedIn and other platforms like X (formerly Twitter), where users shared similar experiences.
Same capsicum, same vendor, same location and same time. On Zepto.
— Shark (@fintech_shark) January 24, 2025
On android price- Rs 21
On iPhone price- Rs 107
What is Zepto engineers smoking lol pic.twitter.com/UQBKBjy21g
This isn’t the first time Zepto has faced criticism for its pricing practices. Earlier, another Bengaluru resident highlighted similar discrepancies on the app, raising questions about the platform’s pricing strategies.
Diving into this we found that the pricing on Zepto is widely different on the device you use. Not only, iOS or Android devices but the prices are not same if use check them on desktop as well. Following a screenshop taken from the official website of Zepto and the price is different. It is higher than the android one and lower than the iOS price. 
Recenty, Rishabh Singh, founder of engineerHUB, exposed Uber’s pricing disparities based on device platform and battery level. iOS users and low-battery devices faced higher fares. Singh called for transparency in algorithms, sparking user outrage. Many highlighted similar practices in platforms like Ola and Zepto, raising concerns over fairness in digital pricing strategies.
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Users Reaction to the Different Pricing Issue
One of the users said, “Two months since this whole thing broke and if they've not fixed it yet, it won't ever be. Maybe ppl should get back to shopping the old fashioned way and put their money where their mouth is.” Whereas another one commented, “t's the kind of robbery that most platforms have started. Device based, location based, buying power based.”
The parallels between Uber’s pricing model and Zepto’s practices have amplified calls for greater accountability in the digital commerce ecosystem. For now, Zepto is yet to respond to the allegations raised by Vinita Singh.
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