Usain Bolt Files For Trademark To Protect Signature Victory Pose

Usain Bolt is known globally for the victory celebration move -- in which he leans back and dabs to the sky -- after consistently striking the posture following gold medal victories.

Usain Bolt during London 2012 Olympic Games

Source : AFP

Usain Bolt, the world's fastest man, has applied for the trademark of his celebration pose. Bolt, former Olympic and world 100m champion, submitted a trademark application to the US Patent and Trademark Office on August 17. The ace Jamaican sprinter has filed to trademark a silhouette design that features his characteristic winning celebration position.

He is known globally for the victory celebration move -- in which he leans back and dabs to the sky -- after consistently striking the posture following gold medal victories at the highest levels and establishing sprinting world records. 

Usain Bolt intends to market apparel and accessories with a logo that mimics his well-known victory posture. Bolt plans to use his trademark logo on a number of products clothing, sunglasses, jewellery, bags, restaurants and “a retail shop carrying exclusive track and field products,” as per the trademark application.

Josh Gerben, a Washington DC-based trademark expert, told Bloomberg: "The logo could be licensed or he could make those products himself."

Usain Bolt has filed a trademark application for his victory pose.

The filing, made on August 17th, indicates that @usainbolt plans to use the logo in connection with:

1. Sunglasses
2. Jewelry
3. Bags
4. Clothing
5. Sporting goods
6. Restaurants and sports bars#UsainBolt pic.twitter.com/dxuUfPJbE1

— Josh Gerben (@JoshGerben) August 22, 2022

Twelve years ago, Bolt had filed a similar application for trademarks for his signature victory move. However, the request was not entertained as it was early in Bolt's career and the move was still to be established as his signature identification mark.

To date Usain Bolt holds the world record for 100m and 200m, making him the fastest man in history. At the 2017 World Championships in London, the eight-time Olympic gold medalist announced his retirement from the Track and Field world.

He tried his hands at pro football and also landed a realistic trial with an Australian side but could not agree on a contract. In 2019, Bolt announced his permanent retirement from sports world.