November 2018 Two-Wheeler Sales Report

Bajaj posts the highest growth figures, Suzuki is the surprise of the pack while Royal Enfield posts negative growth

The month of November is part of the post-monsoon festive season across India. Auto manufacturers usually see an uptick in sales around this period. This is especially true for two-wheeler manufacturers. However, market leader Hero saw a minor increase (0.87 per cent) in sales for November 2018. While TVS posted a 26 per cent growth in November 2018, Suzuki Motorcycle India’s sales grew by 24 per cent month-on-month in November. Bajaj’s domestic sales increased by 45 per cent compared to November 2017. Here’s a detailed breakdown of the domestic sales performance of each manufacturer for November 2018.

Hero MotoCorp

Hero MotoCorp, which sells the highest number of two-wheelers in India, sold 6,10,252 units in November 2018. The company’s domestic sales figures for November 2017 stood at 6,05,270 units. Although positive, the low growth rate can be attributed to the price increase that resulted from the change in insurance regulations before the festive period. The new regulations mandated compulsory third-party insurance for all new two-wheelers sold, which pushed up the final cost by a significant margin. Hero continues to derive most of its sales volumes from entry-level models like the Splendor series and the HF Deluxe.

Bajaj Auto

Bajaj posted an extremely healthy growth rate of 45 per cent in its domestic sales for November 2018. The Pune-based bikemaker sold 2,05,259 motorcycles in the month, which compares favourably with the 1,41,948 units the company sold in November 2017. The impressive sales performance was also replicated in the company’s overseas numbers, whereby its exports grew by 16 per cent compared to October 2018. In absolute figures, Bajaj exported 1,41,285 units in November compared to 1,22,022 units in October. Entry-level offerings, namely the CT 100 and the Platina, form a bulk of the company’s sales.

TVS Motor Company

TVS sold a total of 3,07,142 two-wheelers in November 2018, which represents a hike of 26 per cent over the 2,43,323 units the company sold in November 2017. In the domestic market, the Hosur-based company sold a total of 2,60,253 units in November 2018 as compared to 2,03,138 units in November 2017. As for motorcycles, TVS sold 1,19, 883 units in November 2018 compared to 93,202 units in November 2017. The company’s sales performance saw the greatest improvement in the scooter segment. A total of 1,11,763 TVS scooters were sold in November 2018, which is a 43 per cent increase over the 78,397 units the company sold in November 2017. TVS also exported 46,889 two-wheelers in November 2018. In November 2017, the company had exported 40,185 two-wheelers.

Suzuki Motorcycle India

Suzuki’s sales in November grew 24 per cent year-on-year on the back of new launches and a refresh of its existing product lineup. The company sold a total of 53,058 units during November 2018 compared to the 42,722 units it had sold in November 2017. The Japanese automaker’s combined (domestic + exports) figures stood at 56,531 units for November 2018, which is 13.86 per cent more than the 49,647 units it sold in November 2017. The company also reported year-to-date figures that were in-line with its 2018-19 FY sales goal of 7.5 lakh units. In the period between April and November 2018, Suzuki sold a total of 493,329 units.

Royal Enfield

Royal Enfield sold a total of 65,744 motorcycles in the month of November 2018, which is down by 6 per cent compared to the 70,126 units sold in November 2017. The company’s exports fell by 69 per cent as it exported only 718 units in November 2018 vis-a-vis 2,350 units in November 2017. In the domestic market, the company sold 65,026 units in November 2018. For the same period last year, it sold 67,776 units. Royal Enfield attributes the fall to the strike at its Oragadam facility that lasted from 24th September 2018 to 12th November 2018. According to the company, this strike represented a total loss of production of 28,000 motorcycles.

This Story has not been edited by ABP News. It has been published through bikedekho.com feed directly.