Mahindra Centuro Mirzya Special Edition to Launch Soon

New Delhi: In the world of innovative marketing strategies, car and bike manufacturers can never be far behind, given the sales pressures of the industry and the competition. So, Mahindra too has taken several positive steps ahead in terms of promotions.

One such innovative promotion move by the homegrown carmaker is the collaboration with the movie Mirzya. Based on such a theme, Mahindra will also launch a special edition trim of the Mahindra Centuro to celebrate the movie watching experience during the film’s release.

Mahindra announces tha the special edition Mahindra Centuro Mirzya special edition will be launched to coincide with the film’s scheduled release next month. The director of the film is Rakeysh Omprakash Mehra, who made a great name with his 2006 blockbuster “Rang De Basanti”.

The movie-based two-wheeler merchandize carries quite a few new equipment, along with a graphics on the side profile to mark its special edition badging. The equipment include MCI-5 (Micro Chip Ignited 5-Curve), which is an intelligent chip-based system that senses and adapts to the kind of terrains you are riding on. The other equipment are the flip key and alloy wheels. The rear gets LED tail lamps too.

The special edition motorcycle bears no mechanical changes and so continues to be powered by the same engine as the standard variants. While the film is scheduled to release within the next couple of weeks, the special edition may be expected around the same time or later during the festive season. Expect also the prices to be announced and bookings to commence soon within the next few days.

Source: vicky.in