IAA World Congress underway; Mukesh Ambani, Sri Sri Ravi Shankar, Amitabh Bachchan address session

The three-day event is expecting around 2,000 delegates to participate in the World Congress of IAA. ABP News network is a silver partner for this event.

The International Advertising Association (IAA) is hosting the IAA World Congress which has commenced from today.

New Delhi: The International Advertising Association (IAA) is hosting the IAA World Congress which has commenced from today. The event is taking place at the Grand Hyatt Lulu International Convention Centre in Kochi, Kerala. The event is scheduled for three days, from February 20 to 22. Around 2,000 delegates are expected to participate in the World Congress of IAA. Reliance Industries CMD Mukesh Ambani, Unilever CEO Paul Polman, Qualcomm CEO Steven Mollenkopf, Infosys non-executive Chairman Nandan Nilekani, Softbank Investment Advisers CEO Rajeev Misra and Sri Sri Ravi Shankar are scheduled to address the 44th World Congress of IAA. ABP News network is a silver partner for this event.

Join the world leaders as they share their thoughts on ‘What’s Coming Next?’ at the 44th #IAAWorldCongress. 20th-22nd February, 9:30 AM onwards, LIVE on @OfficialJioTV. https://t.co/MRB1oPbYhi #Kochi #JioTV #IAAWorldCongressOnJio @IAA_India pic.twitter.com/x3iCeiyqyv

— Reliance Jio (@reliancejio) February 19, 2019

Besides the industrialists, Bollywood legend Amitabh Bachchan and Deepika Padukone would also speak at the event. Pradeep Guha, Chairman, Steering Committee IAA World Congress was quoted as saying, "We have assembled a stellar array of 35 speakers, each one a global leader in their own rights. The topics would appeal to professionals in the areas of marketing, advertising, media and technology, as well as academics and students." Other speakers include tennis legend Andre Agassi, Vijay Amritraj, Alibaba Group Chief Marketing Officer Chris Tung, Facebook VP of global marketing solutions Carolyn Everson, co-founder of Skype Jonas Kjellberg. IAA World Congress, which is held in India for the first time, would be on theme 'Brand Dharma', which would address the growing need for brands to have a higher purpose.