Lok Sabha Election 2024: Election Commission Launches Campaign to Encourage First-Time Voters
The Election Commission's 'Mera Pehla Vote Desh Ke Liye' campaign aims to encourage India's first time voters to come out in large numbers and make an informed choice for the nation's development.

The Election Commission of India recently launched the 'Mera Pehla Vote Desh Ke Liye (My First Vote For The Nation)' campaign, aiming to foster universal participation of informed youth in elections. As the country gears up for the 18th Lok Sabha election, the campaign seeks to inspire young, especially first-time voters, to engage in the world's largest democratic process and contribute to nation-building.
Listen to the anthem of “Mera Pehla Vote Desh Ke Liye” envisaged by the Hon’ble Prime Minister Shri @narendramodi in his recent Mann Ki Baat address and get inspired to play your role in nation-building.
— Ministry of Education (@EduMinOfIndia) February 27, 2024
As one of the four pillars shaping #ViksitBharat, our vibrant youth hold… pic.twitter.com/LSLHhcNpXJ
Union Minister for Information & Broadcasting & Youth Affairs & Sports, Anurag Singh Thakur, released the 'Mera Pehla Vote Desh Ke Liye' anthem, urging everyone to join the campaign and encourage young voters to exercise their democratic right.
Prime Minister Narendra Modi also emphasised the importance of first-time voters participating in the electoral process in his recent 'Mann Ki Baat' address.
PM Modi's Endorsement
In his 'Mann Ki Baat' address, Prime Minister Shri Narendra Modi stressed the significance of encouraging first-time voters to participate in the electoral process in large numbers. His call to action seeks to inspire a sense of responsibility and active engagement among the youth, highlighting the pivotal role they play in shaping the nation's democratic future.
Nationwide Support
The 'Mera Pehla Vote Desh Ke Liye' anthem and the Prime Minister's clarion call have garnered widespread support across various domains, including sports, entertainment, industry, and social media. This collective effort has transformed 'Mera Pehla Vote Desh Ke Liye' from a campaign into a people's movement, symbolising a unifying force for democratic participation.
Several states, educational institutes, and other organisations have already engaged young voters and mobilised them to pledge to cast their votes in the upcoming Lok Sabha elections.
NSS unit of Beltola College, Guwahati, Assam Celebrating Awareness on "MERA PEHLA VOTE DESH KE LIYE" On Today. Many students took part in the event.@ceo_assam @ECISVEEP@PIB_Guwahati @ddnews_guwahati#AkashvaniVideo: Hemanta pic.twitter.com/eKj6tUHqiy
— AIR News Guwahati (@airnews_ghy) March 4, 2024
Seth Jai Parkash Polytechnic, Damla organised different activities to support the campaign on Mera Pehla Vote Desh K Liye.#Election2024#NSS#MeraPehlaVoteDeshKeLiye#SJPPdamla#SJPP pic.twitter.com/s6PwhZ9RX0
— SJPP (@sjppdamla) March 5, 2024
Excited to share the enthusiastic participation of NSS volunteers of Cachar College Unit in the 'Mera Pehla Vote Desh ke Liye' Campaign! From insightful discussions to hands-on EVM demonstrations, they're paving the way for a more informed electorate.#voteforsure @nss_rdguwahati pic.twitter.com/VTwmkP90GN
— NSS Cachar College (@nss_ccsilchar) March 4, 2024
@dcramban @Hr_Educationjk
— Principal GDC Ramban (@GDCRamban) March 1, 2024
The NSS Unit of GDC Ramban organised a rally in the college premises under the campaign “Mera Pehla Vote Desh k liye” for creating the awareness among all the students (First time voters). pic.twitter.com/rKK4QMCnez
Jan Andolan
According to the ECI, the 'Mera Pehla Vote Desh Ke Liye' campaign's overarching objective is to not only instill a democratic spirit among young voters but also to cultivate a 'Jan Andolan' — a people's movement. By amplifying the message of electoral awareness and participation, the campaign aspires to foster a robust democratic ethos among the youth, empowering them to contribute meaningfully to the nation's governance and progress.
The 'Mera Pehla Vote Desh Ke Liye' campaign, with its wide-ranging support and endorsement from national leaders, embodies a collective effort to inspire, engage, and mobilise young voters, underscoring the pivotal role of the youth in shaping the democratic fabric of the nation.




















