Kareena Kapoor Khan launches India's revolutionary tile 'eSLAB'

By : ANI | Updated at : 31 Aug 2018 06:20 PM (IST)

New Delhi [India], Aug 30 (NewsVoir): Ceramic Tiles leader, Emcer, has created a whole new category of tiles by launching their most innovative, magnificent and stylish product - eSLAB.

A pioneering product, eSLAB has been crafted differently and is set to redefine design, innovation, size, technology, and sheer magnificence of tiles offered in the Indian market.

It comes in a unique large-format, has the strength and sturdiness of marble, is thin and eco-friendly with extraordinary texture and designs, to create the WOW factor. This innovation has been made possible with latest Italian technology, visionary expertise, an innovation orientation and years of R&D.

India's style and fashion icon, Kareena Kapoor Khan launched this product line at a power packed event in Dubai and was extremely impressed with its revolutionary structure, design and feel.

"eSLAB is a true testimony to modern architecture. It allows property owners, designers, and architects freedom of choice to adapt to larger than life spaces without any limitations. With extraordinary thinness and strength, eSLABs can even be widely used in wall tiling," said Chief Managing Director Emcer Tiles Pvt. Ltd., Dipak Patel.

"India is the second largest tiles market in the world. Today's evolved consumer is looking for chic and stylish options in tiles and is keen to explore variety. eSLAB is a true feat in product perfection and we expect to revolutionize the ceramic industry with this introduction. There is so much excitement around this launch; all eyes in home decor are now eager to experience this massive innovation by Emcer Tiles," said MD, Emcer Tiles, Gautam Patel.

eSLAB is available across India and major export markets globally.

The launch event in Dubai that was graced by Kareena Kapoor Khan was conceptualized, designed, and produced by Prowess Productions in affiliation with My C-level Executive Pvt. Ltd. (NewsVoir)

This story has not been edited. It has been published as provided by ANI