How Election Management Is Picking Pace In Political Landscape With Firms Like Make You Big

In today's era of branding and promotions, several political management companies have emerged to positively change the face of electioneering in the country.

(Representative Image/ Getty)

New Delhi: There seems to be an exponential surge in the number of youngsters wanting to participate actively in mainstream politics these day and especially in a country like ours where elections are celebrated nothing less than festival, it is very important to stay uptight in the race and remain highlighted. However, have you ever thought how these politicians or political parties manage to do so much - online and offline - and yet remain fully dedicated in polity making and other electoral engagements? In today's time, it is must for every politician/ political party to have public relation, event management, online brand management and promotions in order to reach out to the masses. In 2014, political campaigns in India witnessed a corporate style makeover. In today's era of branding and promotions, several political management companies have emerged to positively change the face of electioneering in the country. These companies not only ignites political careers of their clients with its expertise, but also make their visions reach out to people resulting in a gigantic electoral victory. Make You Big is one such political consulting firm that has broken the odds and is already making it big in the political management landscape. From Uttar Pradesh Assembly elections in 2017 to the recent 2019 Haryana Assembly polls, the company has helped reach several emerging/ established politicians and political parties to the Legislative Assemblies. CEO and Founder of the firm Ashish Gupta, who was once a journalist, left his job to start this new venture, has successfully managed to bring the much-need disruption in political management landscape. Speaking about the same, Ashish Gupta, CEO & Founder, Make You Big said, "We help the leaders win elections through our services. We have 500 team for booth management which are experts in survey and election management work. Apart from it, we have a skilled team of War Room. Our War Room and Booth Management team help leaders build image and reputation among voters." Nowadays, the company is working in Delhi for 10 leaders and will soon start election work in Bihar. After assisting several politicians in winning elections, Make You Big now aims to work with candidates of national capital help them reach Delhi Legislative Assembly. The company has a team of highly-qualified professions who ensure proper brand management of each and every client with bonafide planning and analysis. The company is not just limited to metro cities like Delhi, Mumbai, Pune and Bengaluru but is successfully expanding base in even tier II cities such as Lucknow, Patna, Indore, Ranchi, Chandigarh, Amritsar, Raipur, Bhopal and others. Election management is one of the most challenging and exhausting processes in any election campaign, especially in elections across India. It is not just national parties such as the Congress, the Bharatiya Janata Party (BJP) but also smaller regional parties that are using political agencies. The additional functions of political consulting firms include mass mailings to influence voters, opposition research and graphic design of signs and pamphlets. Consulting firms may also train campaign team members and party supporters to delegate responsibilities.