Explorer

Homegrown Brand Noise To Produce 90 Per Cent Of Smartwatches Locally Starting This Month

Homegrown wearables brand Noise has announced it will shift its focus on producing a majority of its smartwatches locally.

Homegrown wearables brand Noise has announced it will shift its focus on producing a majority of its smartwatches locally starting January 2023 (this month). According to Noise, it will produce up to 90 per cent of its smartwatches within the country.

Also read: Twitter Lost Over 70 Per Cent Ad Revenue In December, After Elon Musk's Takeover: Report

The company has already shipped more than 3 million Made-in-India smartwatches so far, Noise mentioned.

Also read: Fitbit Versa 4 Review: Fitness At Core, But Is It Worth The Upgrade?

“Being India’s leading bootstrapped brand, we take pride in understanding the core needs of our customers and fulfilling them through innovative products, largely crafted in India,” Amit Khatri, Co-Founder, Noise, said in a statement.

Also read: iOS 16.3 Update Available For All: Here Are The Eligible iPhone Models, New Features And More

To recall, India outpaced North America to become the biggest smartwatch market in the world in the third quarter (Q3) of 2022, data by Counterpoint Research says. According to Counterpoint Research’s Global Smartwatch Model Tracker report released last month, India’s market grew 171 per cent YoY to become the biggest smartwatch market in the world. Other markets also grew, except China and Europe.

Among the top three brands was homegrown company Noise at the top spot in the India smartwatch market, courtesy of the festive season and affordable models. Homegrown brand Noise grew 218 per cent YoY in the third quarter to regain the top spot in the Indian market, followed by another domestic brand Fire-Boltt. In the third spot was noted local brand Boat, with 16.8 per cent share.

It should be noted that the competition by homegrown brands in the smartwatch segment was intensified by Hyderabad-headquartered Mivi, which forayed into the affordable smartwatch segment in India in December, with the launch of the Mivi Watch Model E.

Noise was at the third spot in the global smartwatch market, just behind tech giants, Samsung and Apple, the Counterpoint Research report noted.

View More
Advertisement
Advertisement
25°C
New Delhi
Rain: 100mm
Humidity: 97%
Wind: WNW 47km/h
See Today's Weather
powered by
Accu Weather
Advertisement

Top Headlines

Violence Escalates In Tonk As Mob Torches Vehicles After Congress Rebel Slaps SDM During Bypolls
Violence Escalates In Tonk As Mob Torches Vehicles After Congress Rebel Slaps SDM During Bypolls
Maharashtra Bag-Check Row: After Eknath Shinde, Goa CM Pramod Sawant Subjected To Inspection
Maharashtra Bag-Check Row: After Eknath Shinde, Goa CM Pramod Sawant Subjected To Inspection
Mumbai Airport Gets Fresh Bomb Threat, Caller Says 'Mohammad Is Travelling With Bombs'
'Mohammad Is Travelling With Bombs': Mumbai Airport Gets Fresh Bomb Threat
Fresh Warrant Issued Against Sadhvi Pragya Over Malegaon Blast Case
Fresh Warrant Issued Against Sadhvi Pragya Over Malegaon Blast Case
Advertisement
ABP Premium

Videos

Nirmala Sitharaman Announces Game-Changing Collateral-Free Loan Scheme for MSMEsSIP Emerges as a Safe Investment Amidst Market Fluctuations | Paisa LiveTop Banks Offering 8.75% Interest for Senior Citizens: Here’s What You Need to Know!RBI Set to Make a Big Decision on Your EMI: What You Need to Know!

Photo Gallery

Embed widget