Meta VS Snap: Both Companies Expected To Launch AR Glasses In September, Here's What We Know

As per reports, neither Snap nor Meta intend to make these AR glasses available for public purchase.

Both companies are facing the challenge of preparing augmented reality (AR) technology for mainstream use.

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Meta and Snap might face each other in a head to head next month, as both companies are expected to reveal their upcoming augmented reality (AR) glasses sometime in September. According to a newsletter by The Verge, both companies will unveil their products at separate events. The Chief Executive Officer of Snap, Evan Spiegel is likely to unveil the fifth generation of Snap spectacles on September 17 at the annual Partner Summit in Los Angeles, and just over a week later, on September 25, Meta CEO Mark Zuckerberg is expected to reveal Meta's first AR glasses, which have been codenamed Orion.

Zuckerberg will unveil AR glasses at the Connect conference in Menlo Park.

None Of The AR Glasses Will Hit The Market?

Despite the high-profile announcements, neither Snap nor Meta intend to make these devices available for public purchase. According to The Verge's newsletter, Snap plans to produce fewer than 10,000 units of its latest Spectacles, which will be distributed exclusively to a select group of developers and partners, following a similar approach to their strategy in 2021.

Meta is producing an even smaller number of its Orion glasses. The limited production is largely attributed to the significant costs involved in manufacturing these cutting-edge devices. Snap's new Spectacles are anticipated to cost several thousand dollars each to produce, while Meta's Orion glasses reportedly involved billions in development expenses.

Both companies are facing the challenge of preparing augmented reality (AR) technology for mainstream use. The latest Spectacles are expected to offer enhancements over the previous model, such as a wider field of view and extended battery life. Meanwhile, Meta's Chief Technology Officer, Andrew Bosworth, has described the Orion glasses as potentially being "the most advanced piece of technology on the planet in its domain."