Google Is Selling Potato Chips In Japan. Know Why

This is the second time that the tech giant has turned to selling flavoured potato chips branded with Google's name to promote its upcoming series of Pixel 7 devices.

Earlier in 2021, Google had launched a similar campaign to promote its in-house tensor chipset. Image courtesy: 9to5Google

Google has taken to selling potato chips in Japan to promote its upcoming Pixel 7 series smartphones in Japan. This is the second time that the tech giant has turned to selling flavoured potato chips branded with Google's name to promote its upcoming series of Pixel devices, the media has reported.

The tech giant is following its last year's tradition and has launched potato chips in flavours such as Snow Cheese, Hazel Onion, Salty Lemon or Obsidian Pepper that coincide with the colour variants of the Pixel 7 devices. According to a report in 9To5Google, the company says that these potato chips are meant for sharing with friends and family ahead of the launch of the Pixel 7 series in October. 

Earlier in 2021, Google had launched a similar campaign to promote its in-house tensor chipset. As part of its promotion of the Pixel 6 lineup, Google gave away 10,000 units of potato chips in Japan last year. Last year's Google Pixel 6 series was the first to feature the company's proprietary chipsets. As part of the promotion of the Pixel 6 series, Google also made a TV advertisement and a website for the potato chips, suggests a report by Android Authority.

Meanwhile, earlier this month, Google announced its "Made By Google" event where it is set to launch its next lineup of Pixel phones and the Google Pixel Watch. The tech giant had teased the Pixel 7 and Pixel 7 Pro smartphones as well as the Pixel Watch during its annual I/O developer conference earlier in May. Now, Google has an actual date set (October 6) for the full unveiling of the devices.

"It's all coming together. Join us live for #MadeByGoogle on October 6th at 10am ET. Sign up for updates and add to your calendar: http://goo.gle/events," Google tweeted.

The tech giant also mentioned that its new chipset that powers the Pixel 7 and Pixel 7 Pro won't be called Tensor 2, but it would instead be called Tensor G2 chip. Google had earlier mentioned that the smaller Pixel 7 would feature a dual-camera module while the bigger Pixel 7 Pro would feature a triple-camera setup at the back.

The Google Pixel 7 Pro model will use a Samsung S6E3HC4 display with a 3120 x 1440 resolution while the Pixel 6 Pro featured a Samsung S6E3HC3 display.