Domestic Brand Boat Expands Presence Into Nepal: Details

Homegrown audio accessories maker Boat on Monday expanded into Nepal and launched its top-selling wearable portfolio in the neighbouring country.

Domestic Brand Boat Expands Presence Into Nepal

New Delhi: Homegrown audio accessories maker Boat on Monday expanded into Nepal and launched its top-selling wearable portfolio in the neighbouring country. Imagine Marketing, the firm that makes Boat products, has partnered with Nepal's Teletalk to sell its products in the country. Domestic brand Boat currently manufactures products such as TWS earbuds, wired earphones, wireless speakers, wireless headphones, gaming headphones, and home audio systems. 

“It is an important step for us as we strive to put an Indian brand on the global map," Vivek Gambhir, CEO, Imagine Marketing Limited, said in a statement.

Imagine Marketing Limited has made significant investments in developing its platforms, including investing in the areas of design, research and development of its products, and technology relationships through Boat Labs. It recently entered into a joint venture with Dixon Technologies Limited for manufacturing and developing Bluetooth-enabled hearable products and other electronic products.

"Through our partnership, we aim to provide consumers in Nepal the best quality product at an affordable price," said Pratik Jalan, Executive Director, TeleTalk Pvt. Ltd.

India's true wireless stereo (TWS) market witnessed 60 per cent (on-year) growth in shipment volumes in 2021 to reach 21 million units. Homegrown brand Boat captured the top spot for the sixth consecutive quarter, followed by Realme and Noise, according to Counterpoint Research. The domestic manufacturing of TWS devices is in its nascent stage but this percentage is likely to increase further driven by increased partnerships with EMS (electronic manufacturing services) providers and benefits available under the "Make In India" scheme.