Flipkart Launches Flipverse To Offer Virtual Shopping Experience In Metaverse

Flipkart has launched Flipverse, which is a metaverse space where consumers can discover products in a photorealistic virtual destination and shop on the Flipkart app.

The first phase of the rollout of Flipverse is for Android users only, and it will be live for a week.

E-commerce platform Flipkart, in partnership with eDAO, on Monday launched Flipverse, which is a metaverse space where consumers can discover products in a photorealistic virtual destination and shop on the Flipkart app for Diwali sale. Flipverse has been created using eDAO’s Web3 tech stack, and it will offer gamified, interactive and immersive shopping experiences for consumers in a digital world by giving them access to a number of brands, "supercoins" and "digital collectibles".

According to Flipkart, the first phase of the rollout of Flipverse is for Android users only, and it will be live for a week. 

The objective of the launch is to 'flip' the shopping narrative, allowing consumers to get closer to their favourite brands in a metaverse where the communication runs two ways, according to the e-commerce platform. Flipverse will be available on Flipkart’s newly launched platform, FireDrops, which can be accessed through the Flipkart app. 

“The future growth of e-commerce will be influenced by the immersive technologies of today, and Metaverse is one of the significant revolutions in this arena with immense potential. The launch of Flipverse will continue to have an impact on innovative industries like e-commerce and enhance the customer experience while delivering a gamified and an immersive shopping experience, especially in light of the adoption of the metaverse and web3 platforms by multiple brands in India," Naren Ravula, VP and Head, Product Strategy and Deployment, Flipkart Labs, said in a statement.

“A metaverse must enable a tangible connection for consumers with brands and creators. It must function as a portal to new experiences and engagement loops. With partners like GuardianLink and Surreal Events, Flipverse does all this in just its first iteration. Bringing creative and technical heft to Flipkart’s vision is a privilege for eDAO," said Anand Venkateswaran, CEO of eDAO.