CRED Ad Director Says Neeraj Chopra 'Just Wanted To Have Fun' & 'Was Game About It' : Report
“Sometimes he would just break down in the middle of a line laughing. He just wanted to have fun, he was chilling and having a great time," said Ayappa KM, director of CRED advertisement.
Social media has been taken by storm since Neeraj Chopra was featured in an advertisement by CRED. It was loved by the fans and was shared multiple times on various social media platforms. The director of the ad, Ayappa KM said that Neeraj Chopra was "game" during the shoot of the advertisement as it was an "acting heavy script".
With India's gold medalist is emerging as a hero, the advertising world has also got a new star in Neeraj Chopra. Ayappa KM, the director of the ad has introduced to the world the never-seen-before avatar of Rahul Dravid, who startled all as the "Indiranagar ka gunda". Comedian Tanmay Bhat, the co-founder of All India Bakchod (AIB) has written the script for the ad.
Ayappa says that Neeraj Chopra “was the opposite of Dravid“ whom he directed in another ad. "Sometimes he would just break down in the middle of a line laughing. He just wanted to have fun, he was chilling and having a great time," Ayappa KM told Indian Express.
360 Degree Marketing! @cred_club #ad pic.twitter.com/RmjWAXERxm
— Neeraj Chopra (@Neeraj_chopra1) September 19, 2021
“Honestly, we were all worried because it’s a very acting heavy script,” says Ayappa. “Neeraj has suddenly been thrust into the spotlight at such a young age. Overnight, it’s very hard for most people to know how to react to media. If you see his interviews, his current media presence… But he was very receptive and low maintenance. There was no ego and he immersed himself into the characters.”
“In 20 minutes, we used to bang out a scene. Neeraj said, ‘you act it out and I’ll just imitate you if I get stuck'”, recalls Ayappa. “Tanmay and I acted out the stuff and he got it instantly. By the end of it, he was enjoying himself a lot.”
“I was quite impressed with the way Neeraj picked up on facial expressions. If you act a certain line and show it to him, he would xerox it. He would replicate perfectly, which is a great thing because he’s not an actor. Only actors do that.”
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