Adani Group Honours '83 Heroes, Launches 'Jeetenge Hum' Campaign Ahead Of 2023 Cricket World Cup
Adani Group celebrates Foundation Day, honors '83 World Cup-winning Indian cricket team on Gautam Adani's 61st birthday. Launches "Jeetenge Hum" campaign to boost Team India's morale for the next WC.
The Adani Group celebrated its Foundation Day on Saturday, honoring the Indian cricket team that won the 1983 World Cup. The event, dubbed "Adani Day," took place on the 61st birthday of the group's founder, Gautam Adani. The Adani Group launched the "Jeetenge Hum" campaign during the event, with the goal of rallying support for Team India and boosting morale ahead of the upcoming ICC ODI Cricket World Cup 2023.
The launch of the campaign commemorates the 40th anniversary of India's historic victory in 1983. While launching the campaign, Gautam Adani emphasised the importance of cricket as a unifying force in the country. He urged cricket fans to show their support for the team on Twitter and Instagram by using the hashtag #JeetengeHum.
In a tweet, Gautam Adani wrote: "Honoured by the presence of the Heroes of India's 1983 World Cup triumph on Adani Day. Their grit and resilience inspired an entire generation of Indians to think big. Privileged to join them in wishing our team victory at the 2023 Cricket World Cup".
With the exception of Ravi Shastri, who was in London at the time, the event saw the presence of the 1983 winning team, according to a statement issued by the company. The event was also attended by Roger Binny, the current BCCI President. The captain of the 1983 team, Kapil Dev, expressed his thoughts about collaborating with the Adani Group to rally Team India for the World Cup. He emphasised the campaign's portrayal of the team's spirit and the significance of a collective mindset focused on giving their all, the statement said.
"As part of the ongoing campaign, a digital wishing wall will be unveiled soon, inviting cricket enthusiasts from around the globe to share their heartfelt wishes, messages, and support for Team India's journey to the World Cup, aiming to create a resounding display of support and amplifying Team India's determination to achieve victory," it said.
Cricketing legends had the opportunity to reminisce about their triumphant memories and share their experiences on the world stage during the event. Even after four decades, the nation remains captivated by the victory of the 1983 World Cup. The film "83," starring Ranveer Singh, effectively portrayed the team's glory on the silver screen, resonating strongly with audiences.
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