Metaverse: The Future Of Branding? Or Just A Fad? | Tech It Easy Ep-18

Episode Description

The Metaverse is touted to be the future of social media. Even less than a decade ago, no one could imagine social media to be the prime platform for the promotion of brands for a range of services and products. But things have changed now when social media is not only used extensively for brand promotions but also, social media has penetrated the Indian diaspora as nearly everyone we know is present on various social platforms in one way or the other. Now, companies are pulling out all stops to promote their products and services on the metaverse, from selling virtual lands to even hoisting the National Flag to celebrate India's Independence Day. For now, it is largely believed that the way to the metaverse is through AR and VR, both of which haven't really caught on among the masses in India as something like OTTs or mobile gaming has. This made us think: Is metaverse truly the future of marketing in India? Or just a fad? In today's episode, host Shayak Majumder explores the world and the future of marketing via metaverse with Vivek Nair, the head of Brand Strategy and Marketing, Log9 Materials, a Bengaluru-headquartered deep-technology and advanced battery startup that is working with the mission and brand purpose of 'pioneering responsible energy'. Only on ABP Live Podcasts.