GTA 6 Will Be 'Worth The Wait', Assures Rockstar-Owner Take-Two CEO: Here's What He Said
Take-Two’s strategic decision not to annualise its non-sports franchises has allowed titles like GTA to stand out in the gaming industry.
GTA 6: Grand Theft Auto VI (also stylised as GTA VI or GTA 6) is gearing up for its much-anticipated release later this year, barring any unforeseen delays. Take-Two Interactive CEO Strauss Zelnick, whose company owns Rockstar Games, assures fans the wait will be "worth it," hinting at groundbreaking content unlike anything seen before.
In a recent YouTube interview with creator Conner Mather, Zelnick reflected on the company’s formula for success. Take-Two, which oversees franchises like Red Dead Redemption and Borderlands, prioritises fostering creativity within its studios.
Zelnick emphasized the importance of passion, stating, "We insist that they [the company's creative team] follow their passion."
Take-Two’s strategic decision not to annualise its non-sports franchises has allowed titles like GTA to stand out in the gaming industry. Zelnick explained that this approach enables the company to invest heavily in each release, ensuring long-term success. "Unlike many of our competitors, every one of our releases inside a franchise has done better than the prior release – this has been true for like 20 years – and in most instances that isn't the case in the video game business. In most cases you'll see a steady decline release after release, but that isn't the case with us because we take our time and we really focus on presenting something to the audience that they just haven't seen before," he noted.
ALSO READ: GTA 6: Release Date, Trailer 2, Price, Everything Else We Know So Far
GTA 6 Leaks Continues To Create Buzz
In the lead-up to its release, excitement for GTA 6 has been reignited by a leaked image circulating online. Initially shared on Reddit, the image dates back to 2021 and appears to showcase the game’s first-ever female protagonist, Lucia, standing in an industrial setting. Fans have speculated that the location could be a shipyard, military base, or another intriguing site within the game’s expansive world.
Accompanying the image are two videos reportedly filmed inside Rockstar’s offices, featuring a PlayStation 5 development kit on a desk. While the footage reveals little about the gameplay or narrative, it has bolstered enthusiasm for the upcoming title.
GTA 6 promises to be a landmark moment for the franchise, combining meticulous development with unparalleled anticipation. Fans eager for the next chapter in the iconic series can rest assured that Rockstar is pulling out all the stops to deliver a game that surpasses expectations.
Top Headlines
