Forget Grass Courts, It's All About Desi Beats: Wimbledon and FIFA Get Their Groove On!
Prestigious tournaments like Wimbledon or even FIFA are jumping on the desi bandwagon, using trending Indian music to score major engagement with the massive Indian audience.
Who knew watching Carlos Alcaraz dismantle Novak Djokovic at the Wimbledon 2024 finals would lead to such a delightful surprise? Scrolling through the official Wimbledon Instagram, a reel popped up featuring – wait for it – Djoker himself in action. But instead of the usual stadium roar, a booming Bollywood banger thrummed in the background. My jaw hit the floor faster than a Federer backhand!
Wimbledon, FIFA and Indian songs
Move over, strawberries and cream! Wimbledon's social media game is getting a spicy upgrade, and it's all thanks to the power of the Indian audience. It's a market content creators worldwide are scrambling to conquer, and Wimbledon's joining the party. Remember ‘Kill Paul’? One viral dance video to an Indian song, and boom – instant internet fame, reality show guest, the whole shebang. (The guy has over 9 million followers now, all thanks to the magic of Desi beats!)
Well, Wimbledon's taking notice. They're joining the party, using trending Indian music to engage with this massive market.
Prestigious tournaments like Wimbledon or even FIFA, where Messi's highlight reel had ‘Charkha’ pulsating in the background are jumping on the desi bandwagon, using trending Indian music to score major engagement with the massive Indian audience. Who knew grass courts would become stages for Indian beats? We love it, the internet loves it, it's a win-win!
Netizens are loving it!
The best part? The comment sections were a riot. One gem read, "Wimbledon's gone full Wankhede this year!" Another comment read, "Wimbledon turned into Bollywood playlist!" Some wants to double check, "Sometimes I have to check again if this is wimbledon official page 🤭” Few are sure that the admin is Indian. "Let’s welcome our new Indian Admin 😂," read a comment. A user wondered, "What in the reverse colonisation is this?"
Sure, some fans pointed out that these reels are geo-locked to India. But hey, who cares? Seeing our sporting heroes meet Indian beats is pure joy, no matter your location! For us with these reels, Wimbledon's serving up aces not just on the court, but online too.
So, to quench your thirst, here are some of those reels. You're welcome (and thank us later).
If Carlos is not a Baazigar then who is?
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Have you ever noticed Andy Murray's Naina?
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Throwback to the time when our desi champs made us proud
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Djokovic gets down South!
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Carlos + Illuminati= Perfect victory anthem!
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'Ustad Roger Ali Federer'
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Some FIFA magic too
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Baazigar rules the chart here as well
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Neymar's moves and Tamil song - a match made in heaven
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All hail Messi and Charkha supremacy
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