Aditya Chopra Unveils New Logo Of ‘Yash Raj Films’ Commemorating Its 50th Year

‘Yash Raj Films’ revealed their special logo capturing the history of the production house.

Image courtesy - Yash Raj Films (@yrf/Twitter)

New Delhi: Capturing the glorious journey of Yash Raj Films in the Hindi film industry, Chairman and filmmaker Aditya Chopra unveiled a new logo of the production house earlier today that commemorates its 50^th year in the business. September 27, 2020, marks the 88^th birth anniversary of Aditya Chopra’s late father filmmaker Yash Chopra. Taking to their official account on Twitter, Yash Raj Films revealed their special logo capturing the history of YRF that has worked with superstars like Amitabh Bachchan, Aamir Khan, Shah Rukh Khan, Salman Khan and others. While sharing the logo, Yash Raj Films tweeted, ‘5 decades of capturing your hearts... and we have only just begun. Reserve your seats as we promise to entertain you for the next 50. #YRF50’

Aditya Chopra kickstarted the 50^th year celebration with a note for Yash Chopra, who had founded production house. The note read, “In 1970, my father Yash Chopra, left the security and comfort of his brother Mr. BR Chopra and formed his own company. Till then, he was a salaried employee of BR Films and didn't own anything of his own. He did not know how to run a business and did not even have the basic knowledge of what goes into making a company. All he had was a strong belief in his talent and hardwork and a dream to be self-reliant.” “That conviction of a creative man backing nothing but himself and his art, gave birth to Yash Raj Films. Mr. V Shantaram, who owned Rajkamal Studios, graciously gave him a small room in his studio for his office. My father didn't know then, that the small company that he started in a tiny room, would one day become the biggest film company of the Indian Film Industry”, the note added. Best known for delivering numerous genre-defining and hit films over the decades, the production house has given us our all-time favourite movies including ‘Kabie Kabhie’, ‘Silsila’, ‘Chandni’, ‘Darr’, ‘Dil Toh Pagal Hai’, ‘Dilwale Dulhaniya Le Jayenge’, ‘Mohabbatein’, ‘Veer-Zaara’, ‘Bunty Aur Babli’, ‘Band Baaja Baaraat’ and ‘Chak De India’ among others. Stay tuned for more updates!