Amul Slashes Prices After GST Reform; Milk, Butter Among Over 700 Items To Get Cheaper
Amul is revising prices on over 700 products, including butter, milk, ice cream, chocolates, cheese, and paneer.
Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets dairy products under the Amul brand, announced a price cut across more than 700 product packs, including household staples such as ghee, butter, ice cream, cheese, and frozen snacks. The revised rates will come into effect from September 22, 2025.
The move follows the government’s reduction in GST rates, with Amul deciding to pass on the full benefit to its customers.
Amul announces its revised price list of more than 700 products, offering the full benefit of GST reduction to its customers, effective 22nd September 2025, the date the revised GST rates come into effect.
— ANI (@ANI) September 20, 2025
This revision is across the range of product categories like Butter,… pic.twitter.com/vyTfV21FKY
Key price cuts
Among the notable reductions:
- Butter (100 gm pack): New MRP ₹58, down from ₹62
- Ghee (1 litre): Price cut by ₹40 to ₹610
- Processed Cheese Block (1 kg): Reduced by ₹30 to ₹545
- Frozen Paneer (200 gm): New price ₹95, down from ₹99
The price drop spans multiple categories, including UHT milk, paneer, chocolates, bakery products, peanut spreads, malt-based drinks, condensed milk, and frozen potato snacks.
Industry impact
GCMMF, owned by 3.6 million farmers, said the revision is expected to stimulate demand, especially for products like ice cream, butter, and cheese, where India’s per capita consumption remains relatively low compared to global averages.
“Amul believes the reduction in prices will spur consumption of a wide range of dairy products, particularly ice cream, cheese and butter, creating a large growth opportunity,” the federation said in a statement.
Communication to trade partners
It also said that Amul has already informed distributors, Amul parlours, and retailers nationwide about the revised rates to ensure smooth implementation from the effective date.
GCMMF added that the reduction would not only boost consumer demand but also help accelerate the federation’s overall turnover growth in the coming year.
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