Wood You Believe It? This Brand Is Replacing Plastic in India’s Most Stylish Homes
It began not in a big city design studio or luxury showroom, but in the artisan lanes of Moradabad, Uttar Pradesh.
Amid the clang of brass and the scent of wood shavings, a brother sister duo decided to reimagine the soul of Indian kitchens. Not with marble countertops or expensive appliances, but with something far more personal: handcrafted wooden essentials that hold tradition in one hand, and timeless elegance in the other.
This is the story of Brick Brown, the homegrown brand that’s quietly replacing plastic—and redefining beauty—in the most curated Indian homes.
Brick Brown: The Homegrown Label Bringing Soul Back Into the Indian Kitchen
From Delhi to Mumbai, Bangalore to Hyderabad—scroll through Instagram feeds of home stylists and slow-living advocates, and you'll spot them. A mango wood cutlery holder bathed in morning sunlight. A handcrafted masala box, its lid half-open, revealing seven symmetrical sections of fragrant spices. A minimalist wooden roti box sitting like a centrepiece at a family dinner.
These aren't just products. They're part of a design revolution rooted in nostalgia.
Founded in Moradabad—India’s metalcraft capital—Brick Brown draws from the heritage of craftsmanship while pushing toward a new future of sustainable, soul-filled living. And in the process, it has turned some of the most ignored kitchen items into statement pieces.
“We never set out to build a décor brand,” says Kirti, the Co-founder. “We just wanted to design things we wish existed—elevated, everyday objects that celebrate Indian homes and rituals.”
Bestsellers That Became Quiet Icons
Brick Brown isn’t chasing mass production. Its power lies in select products that quietly transform the way we live, cook, and share.
The Masala Box
A cult favorite. Not just for its airtight precision or earthy aroma when opened, but because it feels like something your nani would’ve owned—with a design your interior stylist would approve.
The Cutlery Holder
It does what no steel cup ever could—become a conversation starter. Sleek, grained, hand-finished, and always camera-ready.
The Roti Box
Functional tradition meets contemporary elegance. It’s not just a box. It’s a ritual, made beautiful.
The Wooden Lights
One of the most surprising hits from Brick Brown, these minimalist lights combine warm glow and wood texture to add depth to dining corners, kitchen islands, or even reading nooks.
Designed for Conscious Homes
At a time when plastic continues to fill drawers and landfills, Brick Brown offers a quiet alternative: ethically sourced wood, natural finishes, plastic-free packaging, and most importantly—products designed to last.
The brand works closely with 100+ artisans across India, hand-finishing each piece in small batches to ensure consistency, detail, and human touch. In a world of mass-produced sameness, this is slow design done right.
And their success? Built one recommendation at a time—by customers who feel not just satisfied, but seen.
From Moradabad to Manhattan: A Brand Going Global
Today, Brick Brown proudly delivers across India, with active markets in the UAE and USA. Their wooden serveware has found its way into homes in Abu Dhabi and coffee corners in Houston.
But despite the growth, the team remains close to their roots.
“The soul of Brick Brown is still in our workshop in Moradabad,” adds Yash, the Co-founder. “It’s in the smell of raw Mango, the rhythm of the artisan’s hands, and the stories our customers share when a product reminds them of home.”
What’s next? A soft furnishings line that extend the same aesthetic language to the rest of the home.
More Than Just Aesthetic: A Movement in the Making
Brick Brown’s story isn’t just about pretty things—it’s about what they represent.
It’s about making daily rituals beautiful again. It’s about creating designs that don’t just sit pretty but serve with purpose. It’s about giving Indian homes a brand that feels international, yet proudly rooted.
And maybe that’s the secret. In a market obsessed with speed, Brick Brown is winning by slowing down—and bringing us home to the warmth of wood, the rhythm of ritual, and the joy of doing things intentionally.
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