PIIDM Announces 2026 Updated Digital Marketing Curriculum In Pune
PIIDM announces its 2026 updated digital marketing curriculum in Pune, featuring AI-powered tools, live projects, agency-style training, and strong placement support.
Pune, Maharashtra, January 2026: PIIDM (Pashium Institute of Digital Marketing) has announced the launch of its 2026 updated digital marketing curriculum in Pune, strengthening its focus on AI-powered marketing skills, performance-driven training, and real-world execution. The new syllabus has been designed to align closely with how agencies and marketing teams operate today, preparing learners for fast-changing digital roles.
The updated program integrates over 50 digital marketing and generative AI tools, including platforms such as ChatGPT, Gemini, Copy.ai, and automation tools used for campaign optimisation, content creation, and customer targeting. Alongside AI, the curriculum continues to emphasise core marketing skills such as SEO, paid advertising, social media strategy, analytics, conversion optimisation, and funnel building.
Bridging the Gap Between Learning and Industry Expectations
PIIDM follows an agency-style training model, where students work on live client projects, real campaign simulations, and daily practical assignments. This approach is intended to help learners understand how marketing strategies are planned, executed, and measured in real business environments.
Rather than focusing only on certifications or theory, the institute places strong emphasis on hands-on execution, helping students build portfolios that reflect real performance metrics and problem-solving experience.
AI-Powered Marketing Skills for the Next Generation
With AI becoming central to digital marketing workflows, PIIDM’s 2026 curriculum integrates AI tools into everyday training modules instead of treating them as optional add-ons. Students learn how to use AI for keyword research, ad copy generation, campaign optimisation, audience analysis, and marketing automation, while also understanding where human strategy and judgment remain critical.
This balanced approach aims to prepare students not just to use tools, but to understand how AI supports smarter decision-making and faster execution within marketing teams.
Placement Support and Long-Term Career Readiness
Along with technical training, PIIDM continues to strengthen its placement and career support framework as one of the very few digital marketing courses in Pune with placement. Students receive support in resume building, interview preparation, portfolio development, and access to a network of over 600 hiring partners across agencies, startups, and corporate marketing teams.
Learners also receive lifetime access to the Learning Management System (LMS), allowing them to revisit recorded sessions, stay updated with curriculum changes, and seek academic guidance even after course completion. The program also supports more than 15 globally recognised certifications from platforms such as Google, Meta, and HubSpot.
Classroom Training in Pune with Online Options
PIIDM currently operates offline training centres at FC Road, Pune, and Pimpri-Chinchwad (Pimple Saudagar), along with online learning options for students who prefer remote training. The advanced digital marketing program runs for approximately 2.5 months and is offered with EMI and flexible payment options to ensure accessibility for students and working professionals.
With its 2026 curriculum update, PIIDM aims to prepare learners not just to enter the digital marketing industry but to contribute meaningfully from day one, with the confidence to manage campaigns, analyse data, and adapt to AI-driven workflows.
Contact Information:
PIIDM - Digital Marketing Courses In Pune, Training Institute
Address: Shivank Building, Apte Road, 404, Fergusson College Rd, Deccan Gymkhana, Pune, Maharashtra 411004
Mon To Sun 8:00 AM – 08:00 PM
+91 9607355959
+91 8552077668
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