Aditya Birla Group Launches Indriya Jewelry Business | Paisa Live

Following Tata and Reliance, the Aditya Birla Group is entering the jewelry sector. Led by Kumar Mangalam Birla, the group launched a new retail jewelry brand named Indriya on Friday. This marks the Aditya Birla Group's expansion into the jewelry business, adding to its diverse portfolio that ranges from telecom to garments. The group has established a new company for branded jewelry, named Novel Jewels. The Aditya Birla Group plans to invest ₹5,000 crore in the jewelry sector. This significant investment highlights the group's commitment to establishing a strong presence in the competitive jewelry market. To know the full story check out the full video.