Tweets Are Read Nearly 100 Times More Than They’re Liked, Elon Musk Says As View Count Feature Rolls Out

Musk noted that over 90 percent of Twitter users read posts but refrain from taking “public actions” such as tweeting, replying, or liking. 

Twitter has been bringing in several changes for end users ever since Musk took over the company in October.

Twitter has started rolling out a View Count feature on the microblogging platform, which shows how many times a particular tweet has been seen by users. This gives creators (as well as other users) a fair idea regarding the impression a tweet has left on viewers. Earlier, users could only see how many times a tweet has been liked and retweeted to try and gauge the popularity of a post.

Twitter CEO Elon Musk on Thursday tweeted that the View Count feature is being rolled out now. “Twitter is rolling out View Count, so you can see how many times a tweet has been seen! This is normal for video.” 

He went on to note that over 90 percent of Twitter users read posts, but refrain from taking “public actions” such as tweeting, replying, or liking. 

Twitter is rolling out View Count, so you can see how many times a tweet has been seen! This is normal for video.

Shows how much more alive Twitter is than it may seem, as over 90% of Twitter users read, but don’t tweet, reply or like, as those are public actions.

— Elon Musk (@elonmusk) December 22, 2022

Now, these metrics were already visible to the OP for each post. Whenever you posted a tweet, you could earlier see the impressions your tweet made for each post. Now, the View Count feature will make a part of the impressions visible to all users and not just the OP.

In order to justify the new feature, Musk further tweeted that on the platform, tweets are read nearly 100 times more than they are liked. 

Tweets are read ~100 times more than they are liked

— Elon Musk (@elonmusk) December 23, 2022

Twitter has been bringing in several changes for end users ever since Musk took over the company in October. These include the monetisation of Twitter’s blue tick verification badge and the eventual rollout of coloured ticks (blue, gold, and grey) to mark different types of accounts for users to understand easily.

$Cashtags, now with data 📈

👀 $SPY 👇 pic.twitter.com/XgOK6gf02E

— Twitter Business (@TwitterBusiness) December 21, 2022

On December 22, Twitter rolled out a feature for business users. With the new feature, when a user posts the symbol of a major stock or crypto (such as $ETF or $BTC), other users will see a clickable link that redirects them to search results for that particular asset/brand/tag.