Twitter Layoffs: Esther Crawford, Employee Who Slept At Office, Falls Victim To Fresh Job Cuts

Now, Twitter likely has less than 2,000 employees, which was about 7,500 when Elon Musk took over.

Crawford became popular last year after a image showing her sleeping in her office went viral.

Source : Twitter/@evanstnlyjones

Twitter product manager Esther Crawford — who was in charge of Twitter Blue and went viral last year when a photo showed her resting in a sleeping bag in her office due to immense work pressure — has now fallen victim to the recent round of job cuts in the Elon Musk-owned microblogging platform. Crawford led various projects at Twitter, including Twitter Blue with verification subscription and its forthcoming payments platform. With this recent cut, the Twitter CEO has executed at least four rounds of layoffs since his hostile $44-billion takeover of the company in October 2022. 

Crawford herself shared her viral image on Twitter, saying that "when you team is pushing roung the clock to make deadlines sometimes you #SleepWhereYouWork".

When your team is pushing round the clock to make deadlines sometimes you #SleepWhereYouWork https://t.co/UBGKYPilbD

— Esther Crawford ✨ (@esthercrawford) November 2, 2022

The company fired at least 200 employees, or about 10 percent of the roughly 2,000 workers still employed with the social media platform, on Saturday. The latest firing comes after a week since the company made it difficult for Twitter employees to communicate with each other, as per a report by The New York Times.

Employees were prevented from chatting with each other or looking up company data after the company’s internal messaging service Slack was taken offline, the report quoted current and former employees as saying. 

However, as per some other reports, at least over 50 employees were impacted by the layoffs, which were spread across several departments. Martijn de Kuijper, the creator of the now-shuttered Revue newsletter platform that Twitter acquired in 2021, was also among them, reports The Verge, citing sources.

This is happening despite his promise not to sack more employees after his brutal layoff exercise in November last year that affected two-thirds of the micro-blogging platform's 7,500 employees. On Sunday, it was reported that the Twitter CEO was laying off more Twitter employees and affected employees received notices via email on Saturday.

The recent cut targeted a number of departments, including ads and infrastructure engineering. Now, the company likely has less than 2,000 employees, which was about 7,500 when Musk took over.

Earlier this month, Musk had laid off dozens of workers across sales and engineering departments, including one of Musk's direct reporting executive, who was managing engineering for Twitter's ads business.

The company also shut down two of its three India offices and directed its employees to work from home, as part of the Twitter CEO's mission to cut costs and turn the struggling social media service profitable. Twitter closed its offices in New Delhi and Mumbai. In November last year, Musk fired more than 90 per cent of its staff in India, numbering at around 200-plus workers.

(With inputs from IANS)