Instagram Bringing Updates To Highlight And Give Credit To Original Content

In a bid to give creators due credit, Meta-owned Instagram is rolling out new three new features.

The three new features that Instagram is introducing include enhanced tags, ranking for originality and product tags. Image: Getty

New Delhi: In a bid to give creators due credit, Meta-owned Instagram is rolling out new three new features. Adam Mosseri, Instagram head, took to Twitter and mentioned that these changes are meant to “make sure that credit is going to those who deserve it”. The three new features that Instagram is introducing include enhanced tags, ranking for originality and product tags.

"📣 New Features 📣 We’ve added new ways to tag and improved ranking: - Product Tags - Enhanced Tags - Ranking for originality Creators are so important to the future of Instagram, and we want to make sure that they are successful and get all the credit they deserve," Mosseri tweeted.

📣 New Features 📣

We’ve added new ways to tag and improved ranking:

- Product Tags
- Enhanced Tags
- Ranking for originality

Creators are so important to the future of Instagram, and we want to make sure that they are successful and get all the credit they deserve. pic.twitter.com/PP7Qa10oJr

— Adam Mosseri (@mosseri) April 20, 2022

In a video, Mosseri explained the new Instagram features and said: “You should get more credit than if you are re-sharing something that you found from someone else. We’re going to try and do more to try and value original content more, particularly compared to reposted content.” The Meta-owned photo-sharing platform was quoted as saying by TechCrunch that it is tweaking its algorithm in order to make sure that original content is prioritised for distribution instead of reposted content from TikTok.

Meanwhile, earlier this week, Instagram, in a blog post, explained how to add product tags. The company explained: When creating a post, use the tagging feature to tag a brand then specify a product. When someone taps on your product tag on your published Feed post, they’ll be able to get detailed information about the product through a product detail page on Instagram and then can purchase the product directly in-app or through the brand’s product detail page.