Femtech: How Innovation In Wearables Is Shaping Future Of Female Health & Wellness

Smartwatches are significantly impacting the femtech industry with their specialised features for women's health.

Research shows that smartwatches can analyse body temperature and heart rate variability to track menstrual cycles and ovulation.

Source : Garmin

By Juha Villanen

Wearable technology, in recent years, has significantly transformed our approach to health and wellness, with femtech leading the way. Smartwatches have emerged as crucial tools in this evolution, revolutionising female health with advanced features that offer personalised insights and improve preventive care.

The femtech sector, valued at USD 7.48 billion in 2024, is projected to nearly double to USD 14.67 billion by 2029, reflecting a compound annual growth rate (CAGR) of 14.42 per cent. This growth is largely fueled by increased health challenges exacerbated by the pandemic, including heightened stress and mental health concerns among women.

How Can Smartwatches Help?

Smartwatches are significantly impacting the femtech industry with their specialised features for women's health. These devices offer menstrual cycle tracking, allowing users to log cycles, monitor symptoms, and receive predictions for periods and fertile windows.

Research shows that smartwatches can analyse body temperature and heart rate variability to track menstrual cycles and ovulation, providing real-time data for more precise reproductive health management. Some also can help in pregnancy tracking, helping expectant mothers monitor symptoms and receive weekly updates on their baby’s development.

Additionally, smartwatches offer comprehensive health monitoring, including metrics on heart rate, stress levels, sleep patterns, and hydration, all essential for overall well-being. Women should consider these features as they enable proactive management of their health and wellness, leading to improved overall health outcomes.

Personalised Health Recommendations

Smartwatches also excel in delivering personalised health recommendations based on continuous physiological monitoring. Studies indicate that tailored feedback from these devices can lead to improved health outcomes by alerting users to irregularities in their menstrual cycles or suggesting lifestyle adjustments.

This proactive health management approach is particularly important for women dealing with unique health challenges, such as hormonal fluctuations.

Early detection of potential health problems helps reduce the risk of serious health events, making smartwatches an essential tool for ongoing health monitoring.

Moreover, smartwatches empower women to independently track and analyse their health data. By monitoring stress levels, sleep patterns, and overall well-being, users can make informed lifestyle changes and adopt a proactive approach to their wellness.

Looking to the future, the prospects for femtech smartwatches are bright. Advances in artificial intelligence and machine learning are expected to enhance their predictive capabilities, providing even more accurate health insights.

As technology progresses, smartwatches will become increasingly integral to female health management, supporting well-being across various life stages and contributing to a healthier, more informed future.

(The author is the Head of B2B and Partnerships, Garmin India)

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