Apple CEO Tim Cook Confirms He Uses ChatGPT While Other Company Employees Aren't Allowed To

Cook underscored the necessity of having regulatory frameworks in place for the AI industry, emphasising the need for proper guardrails.

Cook's remarks showcase his personal enthusiasm for and usage of ChatGPT, while also highlighting Apple's dedication to advancing AI.

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During an interview on Good Morning America, Apple's CEO, Tim Cook, expressed his excitement about ChatGPT, an OpenAI chatbot. Cook's remarks come as a surprise since he has been more cautious in discussing artificial intelligence (AI) and generative AI in recent times. The Wall Street Journal reported that Apple has limited its employees' access to ChatGPT due to concerns surrounding privacy.

When directly asked about his use of the ChatGPT chatbot, Cook openly acknowledged it and expressed enthusiasm for its unique potential. He highlighted the attention that Apple is giving to AI and indicated the company's commitment of resources to this field. However, Cook also emphasised the importance of approaching AI with careful deliberation, addressing concerns related to bias, misinformation, and the need for regulation.

Cook underscored the necessity of having regulatory frameworks in place for the AI industry, emphasising the need for proper guardrails. He acknowledged the challenges that companies face in keeping up with the rapid advancements in AI technology. Cook stated that it is the responsibility of companies to make ethical decisions and engage in self-regulation.

In contrast to competitors like Microsoft and Google, Tim Cook emphasised a cautious and deliberate approach to AI implementation within Apple. While recognising the significant potential of AI, his statements reflect a more reserved stance compared to the enthusiastic adoption of generative AI by Microsoft and Google. These companies have integrated OpenAI's ChatGPT in products such as Microsoft's Bing (leveraging OpenAI's technology through their partnership) and Google's Bard.

Cook's remarks showcase his personal enthusiasm for and usage of ChatGPT, while also highlighting Apple's dedication to advancing AI. However, he emphasises the importance of exercising caution, prioritising ethics, and establishing regulatory measures in the AI industry. These statements distinguish Apple's approach from the more assertive strategies adopted by competitors such as Microsoft and Google.

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