Apple CEO Tim Cook Meets With Chinese Minister Of Industry, AI Service Launch In The Country Still Uncertain: Here's Why

China requires government approval for the public release of any GenAI software, and so far, the country has only authorised AI tools developed by local firms.

Cook expressed Apple’s commitment to seizing these opportunities and enhancing its supply chain in China.

Source : X/@applesfera

Apple CEO Tim Cook, met with China’s Minister of Industry and Information Technology, Jin Zhuanglong, on Wednesday to discuss a range of topics, including Apple’s operations in one of its largest markets, China. The meeting, however, did not provide any clarity regarding the launch of Apple’s AI services in the country, according to a report from the South China Morning Post.

The discussions between Cook and Jin covered several key areas, such as Apple’s growth in China, cybersecurity, data security, and cloud services. China’s Ministry of Industry and Information Technology (MIIT), which plays a crucial role in regulating AI applications, released an official statement confirming the dialogue.

China Still Behind On Apple Intelligence

However, there was no mention of whether the meeting touched on Apple’s upcoming generative AI (GenAI) service, "Apple Intelligence," which is set to roll out in other countries soon but not in China.

China requires government approval for the public release of any GenAI software, and so far, the country has only authorised AI tools developed by local firms. As of August, 188 GenAI services have been approved for use in China, all of which are homegrown.

iPhone Sales May Take A Hit

Analysts warn that the exclusion of Apple’s GenAI from China could negatively impact iPhone sales in a market where local brands like Xiaomi and Oppo have incorporated AI technology into their devices.

Chinese consumers have been eagerly awaiting the arrival of Apple’s GenAI features, which are expected to be included in the iOS 18.1 update on October 28. Many have taken to social media to express their hopes that the new AI services will soon be available in China.

During the meeting, Jin Zhuanglong emphasised China’s intention to create more opportunities for foreign companies and encouraged Apple to deepen its relationship with the Chinese market by investing in innovation.

Cook, in turn, expressed Apple’s commitment to seizing these opportunities and enhancing its supply chain in China, according to the MIIT statement.