Budweiser Honours Lionel Messi's 644th Career Goal By Gifting Beer Bottle To Every Goalkeeper He Scored Against
Lionel Messi Scores Historic 644th Career Goal: While Messi expressed his gratitude to everyone on this achievement, the beer brewing company Budweiser, self-styled “King of Beers”, celebrated it in a really cool way.
Argentina's star footballer Lionel Messi scored his record 644th career goal for Barcelona Football Club earlier this week and thus broke the world record for the most goals scored by a player for any club. The Barcelona's captain goal against Valladolid in a match in La Liga broke Pele's record for most strikes for a single club. Messi scored in the 65th minute to help Barcelona beat Valladolid 3–0. Pelé, in his career, had scored 643 goals for Santos between 1957 and 1974.
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While Messi expressed his gratitude to everyone on this achievement, the beer brewing company Budweiser, self-styled “King of Beers”, celebrated it in a really cool way.
In what can be termed as a really great publicity stunt, Budweiser have sent a special beer bottle to all the goalkeepers who Messi scored against. Leo Messi's picture was imprinted on all the 644 custom bottles, with each bottle numbered with the corresponding goal on the front of the label. According to the company, they have sent a total of 644 beer bottles to 160 goalkeepers for 644 goals.
Italian goalkeeper Gianluigi Buffon, against whom Messi scored two goals in the 2017 Champions League, received the 525 and 515 number bottles. Buffon also shared his picture on his social media account and congratulated Messi. Tagging Budweiser company, he wrote,"@budfootball... thanks for the beers.Clinking beer mugs I’ll take it as a compliment. Winking face We have great battles over the years! Congratulations on breaking the 644 record #Messi! it really is an unbelievable achievement. Cheers! #BeAKing #ad."
.@budfootball... thanks for the beers.???? I’ll take it as a compliment. ???? We have great battles over the years! Congratulations on breaking the 644 record #Messi! it really is an unbelievable achievement. Cheers! #BeAKing #ad pic.twitter.com/Rvz2kSv23B
— Gianluigi Buffon (@gianluigibuffon) December 24, 2020
Atletico Madrid goalkeeper John Oblak is expected to get a crate of beer bottles as Messi scored a total of 11 goals against him. Oblak said in a conversation with Sky Sports," He has scored a lot of goals against me. Many! But he is a great player. Many times when he scored, you could not understand how he did so easily."
Congratulations on your great achievement of 644 goals, Leo. I never like conceding but the challenge of stopping you brings the best out of goalkeepers too. Thank you @budfootball for the special gift. #BeAKing #Messi pic.twitter.com/3Nmn9dVycu
— Jan Oblak (@oblakjan) December 24, 2020
A statement from Budweiser said: '644 goals, 644 personalised beers, 160 goalkeepers. Leo Messi delivers on the pitch, we deliver off the pitch. A personalised bottle for each goalkeeper'.
Chelsea goalkeeper Kepa Arrizbalaga also shared his photo with two bottles. Messi had scored two goals in the 2017-18 season, playing against Athletic Bilbao.
Kings recognize Kings ????#BeAKing #Messi #KingOfBeers #KingOfFootball pic.twitter.com/vNir1rnuYC
— Budweiser Football (@budfootball) December 24, 2020
"In this game, no goal is easy"
Which is why we’ve created a custom bottle for all 644 goals Leo Messi scored. Yes, that’s 644 unique bottles. Sent to all 160 goalkeepers Messi scored against to toast their part in making history.#BeAKing #Messi #KingOfBeers #KingOfFootball pic.twitter.com/1oCgLvQm6B — Budweiser Football (@budfootball) December 23, 2020