Paytm takes its ad down after being trolled on social media; re-uploads upgraded ad

New Delhi: After Kejriwal, Paytm with its new advertisement, has now left most of the nation fuming.  Ever since Prime Minister Narendra Modi in a sudden address to the nation abolished the 500 rupee and 1000 rupee notes, Paytm, one of India’s largest online transaction sites has been asking people to use its services and trying to market the move in its favour. Its recent effort was seen in the ad created by Paytm’s brand marketing team. The ad with the tagline ‘Drama band karo…Paytm Karo’, showed a house-help asking her privileged boss to stop dramatizing the situation (demonetization situation) and use Paytm for transactions. (Video Courtesy- Chaotic Beauty/Youtube) However, the ad didn’t go down very well with the people who felt that the largest mobile payments company was mocking their plight. Consequently, the advertisement faced a lot of social media backlash. Twitterati trolled Paytm  and called it insensitive and horrible for making fun of the troubles of the common man. 

Elitist, privileged and very crass. People are suffering because of #DeMonetisation and #Paytm is mocking it & calling it drama! #Shame https://t.co/qBC6mqmUiB

— Amena (@Fashionopolis) November 13, 2016

Dear @vijayshekhar I am uninstalling @Paytm for mocking people facing hardship due to demonetization through your disgusting ads #StopPayTMpic.twitter.com/JD8kXsrBMr — Shreekant Sahu (@SahuSKNT) November 13, 2016

.@Paytm I am uninstalling paytm for their ad mocking people suffering from currency problem.

— PO (@PZIVY) November 14, 2016

#Paytm's ads are insensitive and they need to stop | @BucketheadCase | https://t.co/3tXhBRXfEspic.twitter.com/zEYNL02yvF

— DailyO (@DailyO_) November 14, 2016

What are the alternatives to Paytm? I'm really getting sick of their daily gloating while everyone struggles.Want to not use it.

— Aditi Mittal (@awryaditi) November 14, 2016

Soon after the company withdrew the ad and on Monday morning, Paytm chief Vijay Shekhar, re-uploaded an upgraded ad.

With our strong belief in financial inclusion for every Indian, here is our upgraded ad. pic.twitter.com/DiUbNuERGK

— Paytm (@Paytm) November 14, 2016

Only recently did Paytm land into a controversy because of its Twitter war with Delhi Chief Minister Arvind Kejriwal who accused Paytm of being the biggest beneficiary of the PM’s demonetisation move.