After Mass Layoffs, Microsoft’s Botched AI Job Ad Adds Insult To Injury: Here's What Went Down
Xbox is facing backlash for using an AI-generated image in a hiring post, just months after laying off 9,000 employees. The internet is not amused and social media made that clear.
Microsoft has landed in hot water, this time over a hiring post for Xbox that featured a flawed AI-generated image. The post, shared by a senior Xbox developer, aimed to advertise graphic design roles but quickly turned into a viral moment for all the wrong reasons. It came just weeks after Microsoft laid off over 9,000 employees, including many from creative teams across Xbox Game Studios.
The timing and tone of the post have raised eyebrows online, with many questioning the company’s reliance on artificial intelligence while letting go of real designers.
A Job Post That Backfired Fast
The image in question, used in a LinkedIn announcement, showed a woman sitting at a desk in front of a computer, with bizarre details like the code appearing on the back of the monitor and an oddly shaped keyboard. The illustration, clearly AI-generated, was meant to promote job openings in Xbox’s graphics division.
But instead of generating excitement, it sparked criticism. The visual gaffe was quickly noticed by gamers and tech professionals alike, who pointed out its glaring mistakes and how they undermined the credibility of the post.
One user joked, “Maybe they used AI to show how badly they need an actual artist,” while another said, “After all these layoffs, I would be pissed too.”
Timing Couldn’t Be Worse
This AI misstep came at a particularly sensitive time. The layoffs Microsoft announced earlier this year affected multiple departments, with creatives and developers hit especially hard. For many, the AI image felt like a slap in the face, a visual symbol of how corporate strategy may be shifting toward automation over artistry.
A widely circulated tweet read:
Others raised concerns that Microsoft’s rising investment in AI, believed to be worth tens of billions, could be coming at the cost of real human jobs and creative expertise. Some critics even took their frustration a step further, mocking the situation by generating their own AI images, like one where a woman appears to be coding while facing the back of a computer monitor.
The absurd visual was shared widely, with captions like “Now everything makes sense,” further fuelling the public’s scepticism and reinforcing worries about automation replacing artistry.
A Broader Debate About AI in the Workplace
This incident has reignited the ongoing debate about how AI is changing the nature of work, especially in creative fields. It also raises questions about corporate accountability: if a company is laying off thousands of employees, should it then turn to AI to fill roles once held by people?
The message that many took away wasn’t just about a bad image; it was about the growing disconnect between corporate AI ambitions and the human cost behind them.
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