Sri Adhikari Brothers' No. 1 Music & Youth Channel 'Mastiii' Ruled Chart For A Decade And Is A Favorite Of Bollywood Celebs

Mastiii enjoys incredible loyalty from its viewers, which has allowed it to command a leadership position for a decade and made it a favorite of all Bollywood Superstars.

Sri Adhikari Brothers' No. 1 Music & Youth Channel 'Mastiii'

Sri Adhikari Brothers' foray into broadcast was with the ever-popular comedy TV channel SAB TV. Their next phase of the broadcast was with the launch of the Hindi Music and Youth Channel "Mastiii" followed by the Bhojpuri Channel "Dabangg" and the Marathi Channel “Maiboli.

Mastiii enjoys incredible loyalty from its viewers, which has allowed it to command a leadership position for a decade and made it a favorite of all Bollywood Superstars.  

The channel enjoys an unparalleled rating margin. As per BARC data for week 37, 2021,  the channel secured a number one position by a whopping margin of over 20-47%. 

Mastiii is known for its innovative programs such as Golden Era with Annu Kapoor, See Tare Mastiii Mein, and Mastiii Doubles. Its scientific daypart programming strategy gives it an edge over its competitors. 

Such viewer loyalty is unprecedented in the genre and is evident in the strong reputation that the company has made with its viewers. The channel continues to innovate to keep pace with the changing times and trends.

(This is a sponsored feature and provided by Governance Now.)