Kangana Ranaut’s LOCK UPP - The Most Successful Game-Changing Reality Show On The OTT Platform
Lock Upp managed to knock off the reality genre space on OTT with its riveting new concept.
New Delhi: Lock Upp, hosted by Kangana Ranaut, which began a few months back, has created milestones at every step. Streaming on ALTBalaji & MX Player, the daily captive reality show series has been entertaining viewers with a high degree of innovation, interactivity, and twists and turns that are guaranteed to make you sit on the edge of your seat.
The unprecedented viewership numbers for 'Lock Upp' testify how the fresh concept struck a chord with audiences across the country. Lock Upp managed to knock off the reality genre space on OTT with its riveting new concept, shocking revelations and a host like the enigmatic Kangana Ranaut. So far, the show has garnered 350Mn cumulative viewers together on ALTBalaji & MX Player.
Undoubtedly the most badass host that Indian shows has ever seen, Kangana Ranaut, with her confidence and badass attitude, wasn't afraid to take tough calls, whether by eliminating Shaisha Shinde or ousting Zeeshan Khan from Lock Upp. The handsome Karan Kundrra, too, was committed to his role as Lock Upp's jailor and has been a disciplinarian to the T keeping the kaidis on edge every time he entered the Lock Upp.
Promising to be a 'Badass Jail, Atyaachaari Khel', the show kept to its promise of entertaining viewers at its launch and revealed the dark celebrity secrets. Whether it was Kaaranvir Bohra declaring he's bankrupt, Mandana Karimi revealing her affair with a filmmaker, Poonam Pandey facing abuse from her ex-husband, Tehseen Poonawalla's statement about sleeping with another married woman and Munawar Faruqui revealing about being a victim of child abuse.
It's no surprise then that Lock Upp is reaching new milestones in viewership every day due to its content, revelation filled narrative, and unpredictable twists and turns. For the first time, celebrities were Locked Upp and in the truest sense, the celebrities lived like inmates without any luxury.
From bringing Kangana Ranaut's vocal, unabashed and fiery personality to debut as host on OTT, roping in the most controversial names, showcasing the inmates' fight for survival and peace of mind as they come undone, revealing their deepest, darkest secrets. Kangana Ranaut’s Lock Upp on ALTBalaji and MX Player has been a game-changer in the OTT and digital space.
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