Raashii Khanna Urges Filmmakers To Move Beyond Remakes: ‘Audience Wants Fresh Content Now’

Raashii Khanna recently addressed the ongoing debate surrounding the trend of Hindi films borrowing heavily from South Indian cinema to achieve box office success.

Raashii Khanna recently addressed the ongoing debate surrounding the trend of Hindi films borrowing heavily from South Indian cinema to achieve box office success.

Source : Instagram

Raashii Khanna recently addressed the ongoing debate surrounding the trend of Hindi films borrowing heavily from South Indian cinema to achieve box office success. The actress shared her perspective in an interview with Hindustan Times, highlighting that it’s time the industry rethinks this strategy and focuses on originality. According to her, the audience today is craving fresh and diverse content.

“At a time when Bollywood is trying to replicate the success of South Indian films to strike gold at the box office, I can’t disagree that we do see remakes from the South quite often,” Raashii said. “But I think the industry is also realising more and more that the audience needs newer content and that dubbed films are anyway available to watch online.”

Raashii Khanna on OTT platforms transforming entertainment space

Raashii also pointed out how the rise of OTT platforms has transformed the entertainment landscape, removing language barriers and encouraging audiences to explore regional content. “With the upcoming OTT platforms, language too is not a barrier anymore. I do see that shift in the thinking process and I can just hope that we are able to churn out newer content and try different genres, because honestly, no one knows anymore what works and what doesn’t,” she added.

On working in both industries

Raashii Khanna is a prominent Indian actress and singer known for her work across Telugu, Tamil, and Hindi cinema. She began her acting journey with the Hindi film 'Madras Cafe' (2013), and soon established herself in the South Indian industry with acclaimed performances in 'Oohalu Gusagusalade', 'Tholi Prema', and 'Imaikkaa Nodigal'.

Speaking about her experience working across industries, Raashii emphasized the shared passion among filmmakers regardless of region. “Everyone shares the same passion to make good films and be part of them,” she said.

“The only thing I can think of, except the language—which is also not a barrier anymore—is that each industry is rooted in its culture. You will see those flavours of their traditional values subtly in their films. It’s amazing how united we are even in diversity because the emotions run the same through all languages. And that’s the common string,” she concluded.