Tata Motors' Anurag Mehrotra Steps Down, Likely To Join JSW MG Motor As CEO: Report

Mehrotra joined Tata Motors in October 2021. During his tenure, he played a key role in expanding Tata Motors' commercial vehicle presence in critical international markets

Mehrotra's career at Ford India included significant roles in marketing and sales before he was appointed President and Managing Director

Source : PTI

Anurag Mehrotra, Vice President of International Business and Strategy at Tata Motors' Commercial Vehicles division, has resigned. Reports suggest that he is set to join JSW MG Motor as CEO in February 2024.

A Tata Motors spokesperson confirmed Mehrotra’s resignation, while JSW MG Motor has yet to respond to inquiries regarding his potential appointment, according to a Manufacturing Today report.

Mehrotra, a seasoned industry leader and former Managing Director of Ford India, joined Tata Motors in October 2021. During his tenure, he played a key role in expanding Tata Motors' commercial vehicle presence in important international markets such as Egypt and Thailand. His contributions in company's strategy of reducing its reliance on the cyclical domestic commercial vehicle market. Additionally, he oversaw the successful launch of flagship products like the Tata Prima and Tata Ultra.

With over two decades of experience in the automotive sector, Mehrotra worked as the Managing Director of Ford India, where he guided the company to profitability by implementing the Emerging Market Operating Model (EMOM), which reduced structural costs by 37 per cent. This approach, coupled with a strong focus on exports, helped boost Ford India's revenue from Rs 19,000 crore in FY17 to more than Rs 24,000 crore in FY19. Under his leadership, Ford India successfully reversed a Rs 521 crore loss in FY17 to achieve a profit of Rs 500 crore in FY18.

Mehrotra's career at Ford India included significant roles in marketing and sales before he was appointed President and Managing Director. He left Ford India in 2021 after the company decided to halt domestic car production. This decision followed the cancellation of a proposed joint venture between Ford and Mahindra & Mahindra, a project Mehrotra was set to lead. The venture was scrapped in December 2020 due to the pandemic and global economic shifts.

At JSW MG Motor, Mehrotra is expected to work for both domestic and international markets to help drive the company’s goal of tripling vehicle volumes over the next three to five years. JSW MG Motor, a joint venture between JSW and China’s SAIC, is reportedly undergoing a top management overhaul, with expected changes in sales, marketing, HR, and administration.