Byju's Becomes Official Sponsor Of FIFA World Cup 2022 In Qatar

With this, Bengaluru-based Byju’s has become the first Indian company to be associated with the FIFA World Cup

Byju’s is also planning to create engaging educational content for the young fans as part of a multifaceted activation plan. Image: AFP

New Delhi: Indian edtech giant Byju’s has been named as an official sponsor of the FIFA World Cup 2022, which is slated to be held in Qatar, according to news reports.

With this, Bengaluru-based Byju’s has become the first Indian company to be associated with the FIFA World Cup.

This will leverage its rights to the FIFA World Cup 2022 marks, emblem, and assets, and run unique promotions to connect with passionate football fans around the world.

The FIFA World Cup Qatar 2022 will take place from November 21 to December 18, 2022.

We are delighted to announce that BYJU’S would represent India at the biggest stage as an Official Sponsor of the FIFA World Cup Qatar 2022™️.

This would make BYJU’S the first EdTech brand to sponsor this prestigious event globally.

Stay tuned for more updates! #FIFAWorldCup pic.twitter.com/4M9cfHT5AN

— BYJU'S (@BYJUS) March 24, 2022

Commenting on the development, Byju Raveendran, Byju’s founder and CEO, has tweeted about it.

According to news reports, Byju said, “We are excited to be sponsoring the FIFA World Cup Qatar 2022, the biggest single-sport event in the world. It is a matter of pride for us to represent India on such a prestigious global stage and champion the integration of education and sport. Sport is a big part of life and brings together people across the world. Just as football inspires billions, we at Byju’s hope to inspire the love of learning in every child’s life through this partnership.”

According to reports, Byju’s is also planning to create engaging educational content for the young fans as part of a multifaceted activation plan.

Quoting FIFA’s Chief Commercial Officer Kay Madati, Goal.com said, “FIFA is dedicated to harnessing the power of football towards the goal of enacting positive societal change. We’re delighted to be partnered with a company like Byju’s, which is also engaging communities and empowering young people wherever they may be in the world. We look forward to supporting the promotion of Byju's educational learning opportunities, as well as having them join the global drumbeat of excitement for the FIFA World Cup 2022 through its association with this groundbreaking tournament.”