Pauket Revolutionizes Marketing With Innovative CaaS Platform, Empowering Merchants And Delighting Consumers

New Delhi (India), August 29: Recently commenced in 2023, Pauket is an innovative venture established by Mr. Sudarsan Babu and co-founder Ms. Srividya Rajagopal. It introduces a forefront marketing solution as a CaaS (Coupon as a Service) platform to increase the ROI of marketing and drive revenue.

"In his nine years in the start-up arena, coupons have been instrumental in driving targeted demand for all his past ventures. A more significant opportunity, however, arose: the possibility of making coupons smarter, more versatile, and more accessible to all of them. This realization fueled the search for an outcome, resulting in the formation of a platform that shifts the focus from coupon demand to coupon supply. As a result, Pauket.Inc, a CaaS (Coupon as a Service) platform, was born", Sudarsan Babu, Pauket's founder, pointed out.

Also, Ms. Srividya Rajagopal kicked off her career at Paypal as a product manager in a team dedicated to fraud prevention. She took on a leadership role in the team dealing with disputes after PayPal took over Honey, an online discount platform. This $4 billion merger resulted in an excellent cashback program that allows customers to quickly earn rewards from merchant offers.

With Honey's cashback and discounts, her dedication helped consumers save an impressive $200 million through her work on designing the system to collect rewards points. When she saw an opportunity, she co-founded "Pauket," a startup that helps local businesses go digital by offering attractive deals. This innovative endeavor is now led by Ms. Srividya Rajagopal, co-founder of Pauket.

What Distinguishes Pauket?

Functioning as a CaaS (Coupon as a Service) platform, Pauket is intended to transform the dynamics of coupons and vouchers. This platform allows merchants to create captivating promotional campaigns, which play an important role in sales growth and increasing the visibility of the brand.

The philosophy's core goal is to improve coupon supply quality instead of focusing solely on demand volume. The platform's user-friendly design exemplifies this approach. Users of Pauket can easily create appealing campaigns meant to increase conversion rates. Furthermore, the platform allows users to track campaign performance in real-time.

Primary Focus: Digitize, Distribute, Track

Yet their commitment stretches beyond campaign creation. The Pauket Claim app was devised to make redeeming coupons a breeze for consumers. This app eliminates the difficulty of paper coupons and vague redemption procedures.

Pauket is committed to its strategy, which is distinguished by its simplicity, efficiency, and effectiveness. The platform is focused on aiding merchants in their business growth journeys as well as providing consumers with valuable deals and discounts.

Pauket partners with a wide range of domains, consisting of product companies, service industries, educational institutions, e-commerce businesses, branding and advertising agencies, and marketing specialists. The team is proud of its collaboration with reputable clients such as MGM Dizzee World, Mind & Mom, Anjappar, Triumph Holidays, Toni & Guy, and lots more.

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