Healthcare Branding: A Balancing Act Between Compassion And Profitability
Ravinder Bharti believes that sustainability should be a top priority for doctors and hospitals in the healthcare sector, alongside providing quality medical care.
New Delhi (India), June 19: At first glance, it may seem like the healthcare sector and branding have nothing in common. The former is often associated with compassionate doctors and selfless medical professionals working tirelessly to improve people's lives. The latter, on the other hand, is all about creating a strong brand identity and increasing profits.
In fact, the two fields can work hand in hand to create a better, more efficient healthcare system.
What if we told you that healthcare branding is not only a thing, but it can also transform the way healthcare operates in our country? Enter Public Media Solution Inc, a Pune-based game-changer that offers healthcare branding services to doctors, hospitals, pharmacists, suppliers, and everyone else working in the healthcare sector. With its branding and branding consultancy, the company has set out to revolutionize healthcare branding in India.
Led by founder and CEO Ravinder Bharti, PMS (https://publicmediasolution.com/) has built a team of skilled marketers and branding professionals who work tirelessly to handle the digital assets of doctors and healthcare institutions of all scales. From smaller clinics to multispecialty hospitals, PMS has built a portfolio of multiple clients operating (and now thriving) in a sector that isn’t known for its branding abilities.
It creates targeted branding campaigns that boost its clients’ revenue, like the one it created for a noted cardiac hospital. India has been struggling with heart-related diseases for several years, with more and more patients falling prey to issues like heart attacks and cardiac arrests. A chain of cardiac care facilities struggled with reaching out to its audience and spreading awareness about cardiac health. But, PMS devised a strategy with an extensive branding campaign comprising traditional and new media that helped the hospital increase its monthly turnover to ₹55 crores.
Ravinder Bharti believes that sustainability should be a top priority for doctors and hospitals in the healthcare sector, alongside providing quality medical care. With the mounting costs of running a medical facility and keeping up with modern trends, Ravi understands that healthcare providers need to keep their financial goals in mind too.
To address this issue, he and his team at Public Media Solution offer specialized healthcare branding services that cater to doctors, hospitals, pharmacists, suppliers, and other stakeholders in the healthcare industry. By leveraging their branding and branding expertise, they help healthcare providers reach out to their target audience effectively and optimize their revenue streams.
But that’s not all. The healthcare branding giant also helped an orthopaedic hospital touch the Rs 1 crore milestone per month by running extensive multiple strategies of a branding campaign to target the audience residing in the same city.
His strategic approach, innovative ideas, and expertise in promoting the thoracic surgery doctor's services have proven incredibly effective. By leveraging your marketing skills, you have captured the target audience's attention, showcased the doctor's exceptional abilities, and ultimately generated remarkable results.
And, they even conveyed the essence of homoeopathy to a noted homoeopathy doctor in Pune, who struggled to convince the masses about the inherent benefits of homoeopathic treatment. With digital branding and a PR campaign, the homoeopathy doctor clocked in a monthly turnover of 60% growth.
Ravi is passionate about unleashing the untapped potential of skilled doctors in the country, who are dedicated to providing exceptional care to their patients. He believes that by partnering with PMS Group, healthcare providers can take their services to the next level and ensure that their patients lead healthy and happy lives. With Ravi's visionary leadership and his team's exceptional branding skills, PMS is on a mission to revolutionize the healthcare sector in India and beyond.
For more info : https://publicmediasolution.com/
