From Canvas to Couture: The Artistic Journey of Kalpraag
Origin of Kalpraag began when Mayank joined the family’s textile business in 2003. He is a third-generation fabric manufacturer who's also an artist at heart.
India’s diversity is not just limited to its geography; but the country’s art, culture, and heritage has multiple shades to it. In one such bustling city, Delhi, Kalpraag, an emerging powerhouse in men's ethnic wear, is presenting variegated aesthetics to desi-fashion trends. It's a canvas where artistry meets elegance, brought to life by founder Mayank Jain.
Origin of Kalpraag began when Mayank joined the family’s textile business in 2003. He is a third-generation fabric manufacturer who's also an artist at heart. Soon, Mayank saw something beyond the threads and weaves. With a background in pop art and an eye for design, he envisioned garments that weren't just clothes, but storytelling pieces. In 2022, this vision materialised into Kalpraag.
"Every design we create has a story behind it," Mayank shares with a glint in his eye. "You won't find random motifs here. Our garments are thematic artworks, inspired by everything from majestic elephants to the intricate patterns of Kashmir."
While luxury ethnic wear often comes with an eye-watering price tag, and mass-market brands lack that personal touch, Kalpraag bridges this gap masterfully. As the founder explains, "We're bringing designer couture, made-to-measure experiences, and pure fabrics at accessible prices. No polyester, no compromises—just pure, artistic elegance."
The brand's journey has been nothing short of remarkable. Within just 18 months of its launch, Kalpraag has become a notable name in online luxury fashion. From Australia to the USA, London to Dubai, their artistic ethnic wear is shipping worldwide. Their recent milestone? A beautiful store in South Delhi. Besides the wide range of ethnic wear, the stores also showcased Kalpraag's latest collection, "Naayab."
Perhaps the most fascinating aspect of Kalpraag's success is its organic growth. In an era of aggressive marketing, the brand let its products speak for themselves. By eliminating middlemen and leveraging their fabric manufacturing expertise, they've created a sustainable business model that delivers luxury without the luxury markup.
When talking about future prospects, Mayank's eyes lit up. "We're not just selling clothes; we're creating art that you can wear. Every piece tells a story, and we're writing new chapters every day,” the fashion entrepreneur states.
For those seeking ethnic wear that's a perfect blend of heritage and contemporary art, Kalpraag isn't just a brand—it's an experience where every stitch is a brushstroke, and every garment is a masterpiece waiting to be worn.
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In a city where the pulse of modernity beats alongside ancient heritage, Delhi emerges as the perfect backdrop for Kalpraag—a menswear label seamlessly blending tradition with contemporary aesthetics. Helmed by visionary designer and third-generation textile expert Mayank Jain, Kalpraag is fast becoming a luminary in the world of men’s ethnic couture. It’s more than just a clothing brand; it’s an artistic movement redefining the way we experience Indian fashion.
Kalpraag’s story begins in 2003 when Mayank Jain stepped into his family’s storied textile business. As a third-generation fabric manufacturer with a flair for pop art and design, Mayank’s passion for craftsmanship soon expanded beyond threads and weaves. By 2022, this vision took shape as Kalpraag—a label that brings together the essence of tradition with the soul of artistic storytelling.
“Every design we create is deeply personal,” Mayank explains, his eyes gleaming with pride. “You won’t find arbitrary motifs in our pieces. Our garments are thematic artworks, each inspired by elements ranging from regal elephants to the intricate beauty of Kashmiri craftsmanship.”
What sets Kalpraag apart in a crowded market of luxury ethnic wear is its exquisite balance between high-end craftsmanship and accessibility. While designer couture often comes with a hefty price tag, and mass-market brands compromise on uniqueness, Kalpraag strikes the perfect chord. “We’ve created a space where designer couture, pure fabrics, and made-to-measure experiences are available at accessible prices. No polyester, no middlemen—just unadulterated luxury,” Mayank adds.
Within just 18 months of its launch, Kalpraag has carved its niche in global fashion circles. From Australia to the USA, London to Dubai, the brand’s handcrafted ethnic pieces are winning hearts and wardrobes alike. Their South Delhi flagship store, which recently opened its doors, is an elegant showcase of Kalpraag’s artistic journey. Alongside their signature collections, the store features their latest masterpiece—Naayab—a collection that captures the essence of timeless elegance.
Perhaps the most intriguing element of Kalpraag’s rise to prominence is its organic growth. In an age of relentless marketing, Kalpraag has let its creations do the talking. By leveraging the family’s deep expertise in textile manufacturing, the brand has eliminated unnecessary costs, bringing couture-level craftsmanship directly to the consumer without the typical luxury markup.
Looking ahead, Mayank’s vision is as bold as it is captivating. “We’re not just selling garments; we’re creating wearable art. Every stitch, every design has a story to tell. And with each new piece, we’re writing the next chapter in our journey,” he shares, eyes alight with the passion of an artist on the brink of his next masterpiece.
Kalpraag is more than a brand—it’s a celebration of art, culture, and heritage. For the modern man seeking to embrace both tradition and contemporary style, Kalpraag offers a sartorial experience where every garment is a canvas, and every piece is a work of art waiting to be worn.
Contact Details
Address: Shop No.6, Santushti Shopping Complex, Tejas Camp, Air Force Station, Chanakyapuri, New Delhi-110003
Email - support@kalpraag.com
Contact - +91 9717102471
