LinkedIn Introduces New TikTok-Like Video Feed, Here's What It Means

LinkedIn's video feed is specifically curated to address topics related to professional development.

There may be concerns among some users regarding the short-form video feed.

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LinkedIn is joining the ranks of apps such as Instagram and Snapchat by testing a short-form video feed reminiscent of TikTok. This fresh feature, discovered by Austin Null, a strategy director at McKinney, introduces a vertical feed of brief videos accessible via a dedicated "Video" tab in the app's navigation menu. Users can easily swipe through these videos, interact with them by liking, commenting, or sharing, and delve into professional content in a more dynamic presentation.

LinkedIn's New Feature

While TikTok covers a broad spectrum of content genres, LinkedIn's video feed is specifically curated to address topics related to professional development. This strategic move aims to boost user engagement and discovery by offering easily consumable videos focused on career growth and industry expertise, as reported by Techcrunch.

Recognising the growing popularity of video content for learning purposes from professionals and industry leaders, LinkedIn's trial of this new feature reflects its commitment to adapting to user preferences and fostering knowledge exchange within its community.

The introduction of a TikTok-style video feed on LinkedIn opens up exciting opportunities for content creators, particularly those known for sharing career insights and advice on TikTok. By creating a dedicated space for such content, LinkedIn hopes to attract creators and explore potential monetisation avenues for the feed in the future.

However, there may be concerns among some users regarding the proliferation of short-form video feeds across multiple platforms. They might feel inundated with content or perceive it as diverting attention from the platform's core focus on professional networking. LinkedIn's experimentation with a TikTok-inspired video feed reflects its proactive approach to evolving and staying relevant in a digital landscape increasingly driven by video content.

As the feature undergoes testing, it will be intriguing to observe user feedback and determine its potential permanence on the platform.