Nothing Phone 1 Becomes Costlier, This Is The Reason Why Nothing Increased The Phone's Price

Carl Pei's consumer tech brand Nothing has increased the price of its newly-launched Nothing Phone 1 by Rs 1,000 which makes the Nothing Phone 1 cost Rs 33,999 for the base 8GB/128GB model.

The company increased the price of the Nothing Phone 1 in the wake of the rising component costs and fluctuating exchange rates. Image: Getty

Carl Pei's consumer tech brand Nothing has increased the price of its newly-launched Nothing Phone 1 by Rs 1,000 which makes the Nothing Phone 1 cost Rs 33,999 for the base 8GB/128GB model which was earlier priced at Rs 32,999. According to the London-headquartered handset maker, it increased the price of the Nothing Phone 1 in the wake of the rising component costs and fluctuating exchange rates.

After the upward price revision, the 8GB RAM and 256GB internal storage variant of the Nothing Phone 1 will now cost Rs 36,999 while the 12GB of RAM and 256GB internal storage model will now cost Rs 39,999.

"Plenty has changed since we started building Phone (1), including economic factors such as fluctuating currency exchange rates and rising component costs. In response to the current climate, we’ve had to make a change to our prices. Starting today, Phone (1) will be available for 8GB/128GB (INR 33,999), 8GB/256GB (INR 36,999), and the 12GB/256GB (INR 39,999),” a statement from the handset maker read.

Meanwhile, the Nothing Phone 1 has been in a number of controversies since its launch with the recent one being regarding the smartphone's advertised peak brightness which fell short in a real-world test. The newly-launched Nothing Phone 1 had previously advertised that it is capable of achieving a peak brightness of 1200 nits, but according to a real-world test by a German tech publication named ComputerBase, the Nothing Phone 1 could not go beyond a peak brightness of 700 nits.

According to a report by Android Central, Carl Pei's consumer tech brand Nothing has clarified that the Nothing Phone 1 can not reach a peak brightness beyond 700 nits due to software limitations, but the hardware can reach a peak brightness of 1,200 nits. "The hardware is capable of reaching up to 1,200 nits peak brightness, but this is currently capped by the software to 700 nits," a company spokesperson was quoted as saying by Android Central.