Apple To Start Pushing More Ads On iPhones And iPads As It Aims To Increase Annual Revenue

In a bid to expand into the advertising space and make it its next big revenue driver, Apple is working to put more ads on iPhones and iPads.

Currently, ads are being pushed into Apple's News and Stocks apps as well as inside the Apple App Store. Image: Getty

In a bid to expand into the advertising space and make it its next big revenue driver, Apple is working to put more ads on iPhones and iPads, the media has reported. According to the latest edition of the "Power On" newsletter, Bloomberg’s Mark Gurman, Apple's VP of Advertising Platforms Todd Teresi is working towards increasing the annual revenue of the tech giant into "double digits" up from the current annual revenue of about $4 billion.

The iPhone maker had apparently started testing search ads in the Apple Maps app a few weeks ago and ads would be eventually pushed into Apple's other digital storefronts such as Apple Podcasts and Apple Books.

Currently, ads are being pushed into Apple's News and Stocks apps as well as inside the Apple App Store across the iPhone, iPad and Mac models. The Apple App Store also has Google-like search ads. And more recently, Apple put advertising inside of TV+ for its “Friday Night Baseball” deal with Major League Baseball, the Power On newsletter added.

First introduced on the Apple App Store in 2016, the tech giant now displays ads on its Stocks and News apps as well.

Apple, for the first time, will ship the India-made iPhone 14 simultaneously with the China-made iPhone models in the second half of 2022, noted Apple analyst said on Friday. Apple is slated to launch the new iPhone 14 lineup in September.

Meanwhile, Apple's contract manufacturing partner Foxconn in India for the first time will ship the iPhone 14 units from its production facility almost simultaneously with China, according to Apple analyst Ming-Chi Kuo.

"My latest survey indicates Foxconn's iPhone production site in India will ship the new 6.1" iPhone 14 almost simultaneously with China for the first time in 2H22 (India being one quarter or more behind in the past)," Kuo, Analyst at TFI International Securities recently tweeted.

The famed Apple analyst noted that the Cupertino, California-based tech giant is looking to reduce the geopolitical effects on supply and that the iPhone maker sees India as an important growth driver.

"In the short term, India's iPhone capacities/shipments still have a considerable gap with China, but it's an important milestone for Apple in building a non-Chinese iPhone production site," Kuo added.

The Apple iPhone 14 series is said to be unveiled next month and it seems like the tech giant has high hopes for the upcoming lineup's initial sales. The company had begun the trial production of the iPhone 14 series and mass production of the lineup in July. The iPhone 14 series may go official sometime in September and the iPhone 14 and iPhone 14 Pro are likely to feature the same screen size.