Apple Acquires AI Music That Uses AI To Make Adaptive Music: Report

Apple has purchased AI Music that is a startup that uses artificial intelligence (AI) to make adaptive music and generate personalised soundtracks.

Apple Acquires AI Music That Uses AI To Make Adaptive Music

New Delhi: In a bid to give a boost to its audio technology, Apple has purchased AI Music that is a startup that uses artificial intelligence (AI) to make adaptive music and generate personalised soundtracks, based on a user's heartbeat, the media has reported. The startup has been acquired by the iPhone maker in recent weeks, according to a report published by news agency Bloomberg. The UK-based AI Music had about two dozen employees before the acquisition was completed.

"Human creativity is the core of what we do. We are on a mission to redefine how we create, interact and experience music. AI Music allows brands, developers and sonic adventurers access to our intelligent music library. Our goal is to give consumers the power to choose the music they want, seamlessly edited to fit their needs or create dynamic solutions that adapt to fit their audiences," AI Music has written on its LinkedIn page.

The iPhone maker could potentially use AI Music's technology in a number of ways -- for example, workout music could change based on the changes in heart rhythm and that could be used in Apple Fitness+ and so on. Technology developed by AI Music can create soundtracks using royalty-free music and artificial intelligence, according to a copy of its now-defunct website, the Bloomberg report added.

Meanwhile, Apple Music accounts for 15 per cent of the global music streaming market, and it is still behind Swedish music streaming giant Spotify, which holds more than 30 per cent, according to a January research report by MIDiA, which added that Apple caters to 15 per cent of the nearly 524 million global listeners. Spotify remains in the top spot with a 31 per cent share in 2021, though the streaming service is down from 33 per cent in 2020. Amazon Music and Tencent Music each share a 13 per cent market share, while YouTube Music accounts for 8 per cent of global subscriptions. The report noted that the global base has grown by 109.5 million by the end of the second quarter of 2021, or roughly over 26 per cent year-over-year.