Aryan Khan's Luxury Brand Collection Gets Sold Out Within A Day Despite High Prices, Shah Rukh Khan Reacts

Shah Rukh Khan’s son Aryan Khan launched a luxury streetwear brand named Dyavol.x on April 30 and it was sold out within a day despite the prices. 

The brand offered jackets autographed by Shah Rukh worth Rs 2 lakh

Source : Instagram/@iamsrk

New Delhi: Shah Rukh Khan’s son Aryan Khan launched a luxury streetwear brand named Dyavol.x on April 30, and it soon created a lot of buzz because of the sky-high prices of jackets and T-shirts. The Internet called the pricing 'ridiculously expensive,’ but it seems people are not bothered by the prices as the brand sold out within a day despite the prices. 
 
After the collection dropped on April 30, Aryan posted a message on Instagram. 
 
It read: "Thank you for the ride. We're all sold out. Stay tuned for the next one." 
 
SRK re-shared Aryan's post on his Instagram stories.  

An update was also shared on the brand’s Instagram page, “All sold out. Thank you for the ride. Special thanks to those who had the patience to handle our technical teething issues.” 

 

 

 

 

 

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A post shared by @dyavol.x

The brand offered jackets autographed by Shah Rukh. Though each autographed jacket was priced at Rs 2 lakh, it got sold out within a few minutes. The T-shirts were priced between Rs 24,000 to Rs 47,000. 

The demands for the jackets and also the T-shirts were so high that website  crashed soon after the launch. Looking forward, Aryan will make his directorial debut with an upcoming show titled 'Stardom'. It will be a streaming show with six episodes and set against the film industry's backdrop. The series is currently in its production stage. 
 
It's being produced by Aryan's home production Red Chillies Entertainment owned by his father, who is fresh off the success of his blockbuster movie 'Pathaan'. 
 
A few years back, while talking to chat show host David Letterman, SRK told him that Aryan isn't interested in building a career in acting more so because he has the towering achievements of his father to match-upto but he harbours dreams of being a director or a producer.