PUBG Star Celtz RoxX, Aka Yogesh Makes A Comeback With A Rs. 40 + Crore Electronics Brand
RoarX started by offering chargers specifically designed for iPhones and quickly expanded its product range to include data cables, extension boards, phone covers, charger adapters.
Noida (Uttar Pradesh) [India], February 28: Comebacks are rare, but when they happen, they’re unforgettable. At just 23 years old, Yogesh Yadav, famously known as Celtz Roxx in the gaming world, has made one of the most inspiring comebacks—not as a gamer but as the founder of RoarX, an electronics brand that has taken India by storm. Known for leading Team Celtz to victory in the PUBG Mobile Pro League South Asia 2020, Yogesh has now transitioned into entrepreneurship with the same determination that made him a gaming champion.
Founded in 2022, RoarX was Yogesh’s answer to a growing gap in the market for affordable mobile accessories. Post-COVID, many smartphones were being sold without chargers, leaving consumers with overpriced or unreliable options. Yogesh saw an opportunity to bridge this gap with Made-in-India solutions that combined affordability and quality.
RoarX started by offering chargers specifically designed for iPhones and quickly expanded its product range to include data cables, extension boards, phone covers, charger adapters for Realme/nothing/samsung brands.
This focus on innovation and customer-centric design resonated with Indian consumers, turning RoarX into one of the fastest-growing electronics brands in the country.
In less than two years, RoarX has achieved remarkable milestones:
- Valuation Milestone: RoarX is now valued at over ₹40 crore based on its YoY growth, revenue & market presence.
- Sales Milestone: Over 15 lakh products sold across India.
- Daily Orders: Processing more than 4,000 orders daily across platforms like Flipkart , Meesho , Amazon and Blinkit.
RoarX’s success story has been recognized by platforms like Flipkart, while its strong performance earned it a spot on Blinkit—a platform known for onboarding only high-performing brands.
Yogesh credits platforms like Flipkart for playing a pivotal role in RoarX’s growth. During Flipkart’s flagship event, The Big Billion Days, RoarX witnessed threefold sales growth, further cementing its position as a trusted electronics brand. Blinkit also recognized RoarX’s potential by onboarding its products due to their strong performance and customer demand.
While Yogesh Yadav is the visionary behind RoarX, he acknowledges the contributions of his core team, including his long-time friend Vikas Yadav, who has been instrumental in managing operations and driving growth. “Having someone who shares your vision makes all the difference,” Yogesh says.
What makes RoarX stand out in the crowded electronics market?
According to Yogesh, it’s all about understanding the customer’s needs and delivering reliable solutions at affordable prices.
Some of RoarX’s bestsellers include:
- RoarX 20W Charger for iPhone: Known for its fast-charging capability, it charges up to 60% in just 30 minutes while ensuring battery safety.
- RoarX Lightning Cable for iPhones: Durable and MFi-certified cables that ensure seamless connectivity and fast charging.
- RoarX 25W Charger for Samsung Phones: A Type-C charger designed specifically for Samsung devices with PPS technology for optimized charging speeds.
With proven success on platforms like Flipkart and Blinkit, RoarX is now eyeing expansion into other marketplaces such as JioMart, Zepto , Swiggy Instamart & others.. “We’ve built trust with our customers by focusing on quality and affordability,” Yogesh says. “Now it’s time to scale.”
Yogesh also plans to upgrade RoarX’s manufacturing capabilities by establishing new facilities in his hometown Etawah, Uttar Pradesh. This move aims to create more local jobs while supporting India’s "Make-in-India" initiative.
From leading virtual teams in PUBG tournaments to leading real-world teams at RoarX, Yogesh Yadav has come full circle. His journey from gamer to entrepreneur is not just inspiring but also a testament to what passion and purpose can achieve when combined with hard work.
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